Hi everyone, As you know, I’ve been looking for new professional opportunities. After posting about my pursuit, I had a good discussion with Jason Sizemore who runs Apex Book Company who decided to help me out while I continue to look for a full-time job. For a few hours a month, I’m going to be […]
Tag: marketing
Chocolate versus Vanilla Personas
A couple of days ago I had the chance to sit down with my friend Jason Blair. Jason is an interesting guy; he’s a very talented game designer and has even written for a few video games. One of the things we talked about was the broad variety of writer’s personas we’ve seen on the […]
Semantics, Word Choice and Personality
Lately, I’ve been obsessing about semantics, how we choose our words, and what effect a personality type has on both. Take self-promotion just as an example. To tell an introvert to get out there and “Sell yourself!” might make someone feel uncomfortable. Turn that around for a second and say something like, “Help someone know more about you.” Same thing. Different words.
No, this idea isn’t new. It’s a different take on the old adage, “Doesn’t matter what you say, just how you say it.” There’s two sides to the application of this powerful idea. There’s the writing side, where we have to make decisions about the words we use. There’s also the semantic side, where we may (or may not) respond to someone else’s words.
[Resource] Creating a Promotional Trailer for Your Book or Game
After creating several promotional videos using the tools I have available, I wanted to share with you how I do it. This is a low, low budget version that requires a little bit of creativity and a lot of puzzle-making skills. Here’s a qutoe: After seeing some of the trailers that I’ve created, a lot […]
[Opinion] Net Neutrality and the Future of the Web
Last week, Google and Verizon released a joint statement about their thoughts on net neutrality. This post entitled Press review: Google and Verizon announce a joint proposal for an open internet that was featured on Teleread.com has a nice, in-depth review of what this might mean for the future of the web. I highly recommend […]