Hop on over to the Science Fiction & Fantasy Writers of America website to read my latest guest post entitled, Authors! 8 Tips For Your Website’s Usability and Design. Here’s a quote from the article: In today’s article, I’d like to share with you some tips to consider when you’re reviewing your current website or […]
Tag: marketing
Calculating the Cost of an E-Book
I’ve had a lot of positive feedback from my previous post entitled Weighing in on E-Books, so I wanted to talk about ways to calculate the cost of an e-book. First, let’s pull some arbitrary numbers. (And by arbitrary, I mean that these are not precise figures.) Let’s say that we paid our author $3,000 […]
“Brand” Mistakes You Don’t Want to Make
One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.) The “old think” was that PR was something you needed to pay for. You’d incorporate your PR with your marketing, and you’d work with other “paid” […]
Puking Content, Plagiarism and Too Much Free
I’m sure many of you have thought something along the lines of, “My gosh, there’s a lot of misinformation on the internet.” And you would be right. I don’t know about you, but I feel like it’s too easy to get sucked into providing editorial on bad information to set the record straight. Of course, […]
Do You Need Your Own Website? Read My New SFWA Article
If you’re an author or a professional freelancer who is weighing the pros and cons of having your own web presence, you might be interested in reading my new article over at the website of the Science Fiction & Fantasy Writers of America. Here’s a brief excerpt of the article: The Pros and Cons of […]