This week, for five days or so, I’m pulling back the curtain and blogging about what you need to know from a business perspective as a new writer. I’m a little punchy, because I’ve been seeing so much b.s. not related to the nuts and bolts about the business of writing, so please forgive me […]
Category: Consulting and Marketing
Podcast Heaven and the iTunes Model Revisted
I finally started adding my music library to iTunes yesterday and noticed that there were a few beloved albums I had to have. Pandora has been fantastic; there are several artists and albums I discovered through there. So, I went over to the dark side and bought the Tron: Legacy soundtrack, The Seldom Seen Kid […]
[My Guest Post] Difference Between Marketing and Selling Your Books
This month at the How To Write Shop, I talk about the difference between marketing and selling your books. I got the idea for this post after my discussions at WisCon, because a lot of authors are starting to take on more of a retailer role than a marketing one. Internet retail is a whole […]
For Businesses, Social Media is Still Marketing
Someone sent me “Why I Will Never, Ever Hire a Social Media Expert” this morning and asked me what I thought. In it, Peter Shankman talks about how he’ll never hire a “social media expert.” It’s a scathing article that touches on what’s happening right now in online marketing. Namely, businesses flock to a “tool” […]
On Facebook Contests
Yesterday, GalleyCat released an informative article about how Facebook is restricting contests on author pages. The reason why I wanted to point this out to you is to let you know that while this is not a new initiative, they are cracking down on this. Facebook first introduced contest rules restrictions back in November 2009 […]