This month at the How To Write Shop, I talk about the difference between marketing and selling your books. I got the idea for this post after my discussions at WisCon, because a lot of authors are starting to take on more of a retailer role than a marketing one. Internet retail is a whole ‘nother ball of wax, and I feel that it’s good to make the decision whether or not that’s something you want to do.
Here’s a quote from the article:
I look at marketing as a way to build awareness of yourself and your work. Sales, on the other hand, is focused on the exchange of money for goods and services. Although they often go hand-in-hand, they’re two different things. Saying “buy my book” isn’t a marketing technique; it’s the hard sell. Telling your readers what your book is about, on the other hand, falls under that marketing umbrella. –SOURCE: Difference between Marketing and Selling your Books at the How To Write Shop
Hop on over there and give it a read. While you’re on the site, be sure to check out other articles, too. There are several new contributors and they are broadening the scope of the site. If you’re even remotely interested in becoming a professional author or want to relate to those who are circumnavigating the upheaval in the industry, check it out.