First week of May? Must be time to tell you about this month’s guest post at the How To Write Shop. Today I take a look at a common mantra I hear time and time again from authors and artists. Many people I’ve talked to never want to promote or even mention their previously published […]
Category: Consulting and Marketing
[My Guest Post] Aspiring Authors Should Think Twice Before Marketing
Hi everyone, Today on the How To Write Shop I posed a question about whether or not aspiring authors should start promoting themselves before they learn how to write. This is one of my longer columns where I cover the difference between website visitors and readers, mention why it’s important to focus on your craft, […]
My Take on Pepsi Refresh’s Social Media Campaign Results
Hi folks, Not sure if you’ve heard this or not, but this past week in social media news an article entitled Social Media’s Massive Failure at The Ad Contrarian made a lot of refreshing waves. (Pun intended). In the article, the author talks about how Pepsi spent millions of dollars on a social campaign wasted […]
What is the Solution to Authors Not Getting Paid?
For some background on this post, I’d like to point you in the direction of Brian Keene’s website, author extraordinaire. In his Friday Frenzy wrap-up, you can read the latest and greatest on the Dorchester boycott debacle along with several other links. I’m deeply saddened by this event; in order to support a group of […]
Apex Book Company Revisited
Earlier this year, I had mentioned I had done some consulting for Apex Publications, which is the parent company of Apex Book Company, Apex Magazine and The Zombie Feed. A little over sixty days have passed since implementing a new strategy, and I all can say is “Whooo-hooo!” In order to make the magazine soluble, […]