Tips on How to Be a Pro | Part 3 of 3

Thanks for your feedback on this series about “How to be a Pro.” Even though I could go on forever about the importance of being a professional, I’d like to wrap up this topic by offering more tips from other pros and ten more nuggets to consider.

First, here are the links to the first and second part:

To finish with a bang, let’s here from some other pros first. This first tip is from Cam Banks, author and managing editor at Margaret Weiss Productions.

Don’t edit your book while you write. It will only take a hundred times longer to finish.–Cam Banks, Author of the Dragonlance novel, The Sellsword.

Many of you are either working on your next novel or are trying to work on/sell your first one. I’m pleased to offer you a few tips from Gary, the co-founder of Bubblecow. Bubblecow is a business that specializes in helping writers to get their book into print by offering editorial feedback, one-on-one mentoring, and publishing advice. Gary was kind enough to offer these tips on how to get published:

cow_lickingThree Tips For Getting Published from BubbleCow

    1. Don’t be rubbish – Books get rejected from publishers for many reasons but by far the most common is that the writing is not of a publishable quality. It is true that all publishers are prepared to work with a writer to improve their book but this can only go so far. A book must arrive at the publishers being good enough to go into print as it is, if they feel a book needs too much work it will simply be rejected. It is the responsibility of a writer to deliver a manuscript for proposal that it the best it can possibly be. Writers often get just one shot and you don’t want to be rejected simply because you have spelling mistakes on the first page.
    2. Spend time on your submission package – A submission package is typically a query letter, synopsis and fifty page, double spaced, extract. I have come across many amazing writers that simply go weak at the knees at the idea of writing a query and synopsis. In many cases writers have spent years preparing their novel and then want to knock off a submission in a few hours. It is essential that a writer invests as much time and effort as is needed to write a fantastic proposal. There are loads of great resources on the internet (e.g. How To Write A Book Proposal on BubbleCow) and I suggest a writer reads as many as possible before putting pen to paper (or finger to keyboard). The trick is to see the submission package as a sales document. The publisher will view your book as a product, so you must also. It is essential that you convince a publisher why your book will be the perfect match for them, who will buy your book and why they will part with their hard earned cash.
    3. Be appropriate – Publishing, like any other business, is all about making money and publishers all have their own particular niches. It is the job of a writer to find the most appropriate publisher (or agent) for their book. A writer can save a lot of wasted submissions and depressing rejection letters by making sure they are getting their book in front of the correct pair of eyes. A writer needs to research the market and find out which publishers are publishing books similar to their novel. It is no good pitching a Science Fiction novel to a publisher who specialises in romantic fiction.

Special thanks to everyone who supplied tips for this series, your thoughts are appreciated! Now, to finish up I’d like to take the floor and provide you with ten more things to consider.

    21. Format Your Manuscript Appropriately – Many publishers have different guidelines for formatting your manuscript. Yes, technology has changed since the industry standards first began, but remember — publishing is a collaborative process. Often, your manuscript will need to be type set, which is just one reason why those guidelines are there in the first place. Programs like Microsoft Word often have auto-formatting features which can make your life hell (trust me on this one, curly quotes are my mortal enemy), so I recommend writing in plain text. Currently, I have a serious crush on New Courier.
    22. Learn How To Self-Evaluate – Sometimes, you have to sit yourself down and ask the tough questions. Am I really a writer? Is this story something other people will want to read? Should I give up on this story and move on to something else? In order to be honest with yourself, you need to learn how to self-evaluate your work. Other people’s opinions — especially those of your friends and family — won’t help you learn how to critique your own work. Of all the things you need to learn how to do, this is (by far) the hardest one.
    23. Remember, One Editor’s Rejection Is Another Editor’s Approval – Just because one editor doesn’t like your short story does not mean it sucks. Seriously. At the same time, just because an editor loves, loves, loves what you wrote doesn’t guarantee your book will sell. Writing, like artwork, is subject to people’s opinions. No, that doesn’t mean that you shouldn’t care whether or not you write a crappy story, because there are (or were, rather) barriers to getting a book or short story published. Now that anyone can do it through self-publishing, there’s a lot of noise out there for readers to wade through. Quality is becoming increasingly important in this saturated market.
    In the end, this goes back to that whole “know how to self-evaluate” point I offered earlier. You have to know how to balance editorial feedback with the voice of your own muse inside your head. It’s definitely challenging to achieve that balance, but once you do you can make better judgments on when to revise and when to sell.
    24. The Size Of The Publisher Means Different Things To Different People – A small press publisher produces books. A big publisher also produces books. While they are both structured differently, they both offer different benefits and drawbacks that are currently in flux, due to the state of the industry. Just because an author publishes through a small press doesn’t mean their book “wasn’t good enough” to get printed through the big guys. Every author makes different business decisions based on what they want to do with their career and who they know. (Of course, I’d also like to point out that big publishers aren’t evil overlords, too.) The bottom line is that the size of any business simply means they have a different structure and modus operandi.
    25. Keep In Mind You May Have To Self-Promote – In a word: marketing. The days of writing for a year in a gorgeous woodsy cabin on an ancient typewriter are over. Just “how much” self-promoting you’ll end up doing will depend upon the size of the publisher, but don’t be surprised if you’re required to put in a little extra legwork. Based on everything I’m hearing, many writers are now expected to be entrepreneurs.
    26. Don’t “Over” Self-Promote – Yeah…so I needed to put this follow-up tip here because there is such a thing as “too much” self-promotion. Here’s a reality check: When you engage in conversation, how much of the focus is on you? If your answer is: “Well, mostly me…” then listen up. Part of being a professional means understanding that everyone else is trying to be a successful writer, too. Seriously. Just talking about what you’re doing not only shows a lack of respect for other professionals, it also sows the seeds of mistrust in your work. If someone wants to check out you or your book — then open the door but don’t shove them through it. Several members in your audience are either a) working on a book b) have their own book to sell or c) are trying to pitch a finished book. It’s definitely something to keep in mind when you’re beating your readers to death with your sales pitch. Even in sales, people should come first.
    27. Practice Getting In Front Of People – I’m terribly shy, especially when meeting people I don’t know. Often, my friends will say: “You would never know!” There’s a reason for that. I have a background in performing. When I started getting stage fright again, I worked with a great community theatre group and got my bum back on stage. I cannot stress enough the importance of learning how to be social and speak in front of other people. Yes, it is wholly counter intuitive to being a writer, but sometimes you just have to suck it up and overcome your issues.
    28. Experiment, Experiment, Experiment – Hate romance? Read some, then try to write some. Loathe tie-in fiction? Pick your favorite character and try to write a story about it. Often, to get better at what I’m good at, I remove myself out of my element and write something that I’m not familiar with. (Usually its terrible poetry.) No, most of this stuff will never see the light of day, but it’s a way for me to help myself become a better writer. Also, playing with other genres or subject matters may also help you figure out what you want to write, too.
    29. Master The Format, Not Just The Story – Every piece of writing has a structure or a format. Screenplays. Technical manuals. Flash fiction. Novels. That structure is often dissected, discussed, analyzed and experimented with, but there is still a structure to the writing. This goes back a little to my post about writing reviews, too. By “discovering” the structure of a work, you can not only speed up your writing process, but you’ll also help yourself understand the “product” better, too.

And last but not least, I’d like to offer this bit of advice:

    30. Only You Can Tell Yourself If You’re Successful Or Not – In my experiences, I have had professionals tell me I’m not really a writer because I hadn’t sold a novel yet. A few have said that my publishing credits don’t really count because many of them are in the hobby games industry. On the flip side, I’ve had others tell me they wish they could be as “successful” as I am, too. Am I successful? To me, that’s a trick question because I look at my career as a process where I celebrate milestones. I’ve had a few milestones that have meant something to me, but I’m also looking forward to a few upcoming projects, too.
    The moral of my tale, is that only you can determine whether or not you’re successful. Some authors are happy publishing the “one book.” Others enjoy self-publishing and are fine with that. Several aspiring writers will only submit to what are considered “pro”-markets, because to them a “pro” credit means they’ll be successful. Of course, you do have to know what other people regard as “professional” in order to help you figure out your goals, but deciding what you want to do is different from being happy with what you’ve already written.
    No matter what anyone says, remember your success — like the quality of your work — is in the eye of the beholder.

Good Luck

The Importance of Being Persistent

In an earlier post, I wrote a letter to new writers where I described how the path of a writer is one that winds, ebbs and flows. How do you keep following the same path? One of the qualities that a writer must have is the ability to be persistent. Well, that one word can have a lot of connotations, so I’d like to explain what “being persistent” means to me.

So what does it mean? Well, if you want to be a writer it means you don’t give up. It means when you “think” you have no readers, no chance of success, or that you’ve just written something terrible you keep on the path. You see, it is too easy to drown in self-pity or thoughts about how you’re a horrid writer, but the truth of the matter is that you (and only you) have control over that. To be blunt, if you think you suck — get an editor, or get your work critiqued. If you believe you can’t write horror because your fight scenes are terrible, try perfecting your dialogue for a while instead. Practice, practice, practice and play with your words. If you take a break, plan to get back on that wagon, but don’t ever give up completely.

I’d like to share with you a personal anecdote, because I think it applies here. Not every story I’ve written I enjoy, and truth be told I never read my work after it’s been published. (Unless it’s for an author reading). I did once, when I was nine. I had won a Halloween fiction contest for a community publication; seeing my words in print was a very meaningful experience for me, so powerful that I read that story over and over again. It seems a little silly to me now, but I still have this vivid feeling of “winning.”

When I was young, the world was a magical, musical place. I didn’t realize how many writers were out there, and I didn’t understand writing is a multi-faceted business until years later. When I did, I put down my pen and paper for a time because the competition was overwhelming. Once I started writing again, though, I never stopped and never looked back.

Writer Lucien Soulban had an excellent thought related to that recently on Twitter. “Words of Wisdom for Writers: Their success is not your failure.”

Everyone’s path as a writer is unique, including my own. Just like there isn’t “one way” to write, there isn’t “one way” to follow that path. However, if you want to be a writer, you need to be persistent about it. There is enough opportunities in the publishing world for many writers out there, and just because you may admire another writer or you’re not finding yourself on the fast track to success, doesn’t mean that you are a crappy one. All it means, is that your path may be different. Remember, your words are footprints on that path, so don’t give up. I didn’t.
🙂

My Thoughts about Online Self-Promotion

So admittedly I am not the best “self-promoter.” In fact, I’d say that selling my work isn’t something I do well. I’d rather have someone else do it, honestly. Part of the challenge is that I really can’t stand writers who sit there and tell me how great their book or game is without telling me “why.” Of course, the other part is that I’d much rather interact with a person–not a product–when I’m online. Sure, I don’t think any of us want to come across as arrogant or condescending, but it’s really hard to know what people’s impressions are of you unless you’re psychic or someone tells you.

Here are some of the things I look for when I either meet people online or read about them. I hope that my thoughts (combined with your feedback) will help shed some light on what might be a good “self-promotion” approach online.

    Your Online Persona is Transparent: If you are a writer and are promoting yourself as such, it’s more useful to me if you have the experience to back it up. If you don’t have the experience and are providing commentary — link to the articles and the people who do. I can’t tell you how many times an individual will talk about all these larger-than-life concepts only to find out they don’t have the street cred or the articles to back it up. Honesty goes a much longer way for me than if you try to “pad” your credentials, especially because I am actively seeking to promote my peers through this channel and through others that I might come across.

    You Don’t Tell Me How Great You Are or How Much You Think You Know: As a personal preference, I really don’t like pretenses. You’ll see this a lot with people trying to sell you something — they are exclusive, one-of-a-kind, different. Give me a break. Just because you are selling something doesn’t mean that your online persona has to be “on” all the time, nor does it mean that someone reading about you doesn’t already know what you know. Everyone is not an expert; in a lot of cases some of the folk selling what we want to buy are learning right along with you and me.

    You Remember that There is a Time and Place for Heated Discussions: Whether it’s the election or global warming, it’s easy to get caught up in discussions that can get pretty heated rather quickly. For those that know me, yeah I can be pretty opinionated but I also strive to be very open-minded. I intentionally keep those opinions off of my blog because I don’t want to exclude anyone, nor do I want to get into a heated discussion that makes both myself and my reader look like idiots. I feel that way about other websites and blogs I visit as well because the comments just seem to get completely out of control. To me, there is a big difference between ranting and having good content.

    Your Site Isn’t an Eyesore: If your site is a selling monstrosity that doesn’t offer any real content then I probably won’t stay on it for long. If it doesn’t have a search function and I have to navigate all over creation to find more information about you, then I’ll probably leave it shortly. I hate to admit it, but badly-designed (or outdated) websites and blogs are a really huge turn-off for me. Web design has changed so much in the last ten years. In a way, blogging has made the web more accessible — not less — so if your site isn’t more contemporary I have to wonder what other trends you’re not keeping up on.

    You Avoid Spamming Your Network: Yes, we all have personal projects that we like to promote. Unduly spamming your network of friends and contacts multiple times to promote your event or project really irks me. At the most, I’d like to see one–maybe two max–emails about your book or seminar sent in a very friendly and helpful way using phrases like “I don’t normally do this, but…” and “I just wanted to keep you in the loop about what I’m working on.”

    You Give Credit Where Credit Is Due: Have you plagiarized other people’s work on your own site? What if you have worked on a project with other people and take all the credit for yourself? Or how about talking bad about people you’ve worked with in an online, public way? Sure, it’s nice to be validated but it’s even better when someone says something nice “about” you. (Rather than you having to take the easy way out and try to say it about yourself).

What are your thoughts on good versus bad self-promotion? Am I being too harsh or too critical? Are there any exceptions to the things I mentioned here?

How the Publishing Industry is Evolving

This article entitled “Have We Reached the End of Book Publishing? spells out what I’ve suspected for so long and heard from some of my fellow writers — that the very nature of the way major publishers do business does not bode well for aspiring writers. Large, million-dollar advances taken on new authors spell doom for literary writers, who find their advances shrink every time a publisher makes a “new” discovery. The argument of whether or not e-book readers will kill book sales continues to resurface, and the very nature of how corporations function take their toll on editors’ morale.

The book business as we know it will not be living happily ever after. With sales stagnating, CEO heads rolling, big-name authors playing musical chairs, and Amazon looming as the new boogeyman, publishing might have to look for its future outside the corporate world.

There is no doubt in my mind that the publishing industry is fractured. Read More…

Do you Know Why you Need Public Domain Fonts?

Bluntly, public domain (or open domain) fonts are fonts that you can use for commercial use. Public domain fonts are not the same thing as “free fonts.” Simply, “free fonts” mean that you don’t have to pay for the font; public domain fonts allow you to use the font for professional use. Just because you have a Mac or a Windows font library that comes with your software, doesn’t necessarily mean that you have the ability to incorporate those fonts into a professional project. Repercussions of using non-public domain fonts can include lawsuits, which will hurt your bottom line. Additionally, any web designer will tell you that using the appropriate font is vital to excellent readability on the web; incorporating open domain fonts is just another layer to protect your work.
Read More…

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