Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed. Immersed […]
Tag: self-publishing
Your Business Model is not Your Neighbor’s
I’ve been in a lot of discussions recently with other authors and a few game designers about pricing. Over and over again, I hear comparisons to the iTunes model or whatever Amazon is doing. If “free” is not the golden calf, then ninety-nine cents is the deal of the decade. From my perspective, pricing right […]
Providing a Service Versus Offering an Asset
For any creative professional who is providing a service, the difference between making money now and making money over the long-term can be pretty frightening. On the one hand, we all have the tendency to make decisions based on the power of a dollar. How many jobs have we taken that we were over-qualified for? […]
Guest Post: Three Reasons To Self Publish (And A Big One Not To!)
Today’s guest post about self-publishing is brought to you by author and game designer Jess Hartley. Jess is a professional writer who is experimenting with different options to expand her readership and engage existing fans. Due to recent trends in technology and on-line marketing options, it is easier for a writer to self-publish today than […]
Calculating the Cost of an E-Book
I’ve had a lot of positive feedback from my previous post entitled Weighing in on E-Books, so I wanted to talk about ways to calculate the cost of an e-book. First, let’s pull some arbitrary numbers. (And by arbitrary, I mean that these are not precise figures.) Let’s say that we paid our author $3,000 […]