Back from four days in Indy, I thought I’d share with those of you who have never run a booth before some tips on how to manage your time effectively and reach out to new customers.
Bring Proper Documentation
First things first. Make sure–before you go–you have a centralized location for all the con paperwork. Next year we’ll be updating our stack to include email correspondence with the staff as well. We found out the hard way it’s not always a good idea to rely on in-house staffers to track communication–especially when there’s last minute changes.
Know Your Product
I can’t tell you how important it is to know what you’re selling. Sometimes it’s easy to come across like you don’t–especially when you’re nervous or encounter a difficult question. But if you can’t sum up what your project does, what it’s about, and what it costs? To your customer it’s going to look like you have no idea what you’re doing.
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