Writing for the Web (What it’s Really Like)

Ever since I got my new job in April, I have been exploring another universe of copywriting as it relates to a little something called “organic search.” Organic search is all about a human typing in keywords or search phrases into Google, Yahoo! or any other search engine, and then getting specific results to your request.

The writing that I typically do at work is the idea that by using those same keywords a human types into the search bar, you can help your site get located for its great content when it gets indexed by the search engines and hopefully ranks well. The work that I do is to create readable, keyword-rich copy that’s interesting, because who wants to read crappy copy?

As I’m sure you can imagine, this type of work can get very mechanical, repetitive and very crunchy. There are tons of data tools accessible to help you with your keyword choices, but in many cases online marketers and the people you’re writing for also have their own ideas about what those keywords are. Just how granular can this be?

Think back to your first computer class where you learned about binary. Spaces, odd characters, the singular and the plural can all affect your keywords and the placement of the words on the page. So instead of thinking about themes, you end up obsessing over keywords and their placement, and crafting content around those concepts.

And yes, it can suck the creativity right out of writing…but in a way, it forces you to be more strategic about your writing and, admittedly, more focused.

Keywords and keyword themes, whether or not you write for online publications or off-line, should be tools we can all keep in mind as we write for someone else or promote ourselves. If you’ve written savvy resumes or cover letters before, you probably understand exactly what I’m talking about.

Here’s a free tool from WordTracker you can use to help you factor in some ideas. The tool gives you a rough estimate of the number of searches for the exact phrase or keyword as you type it in their search field.

If you’re interested in learning more about this particular topic, let me know and I’ll be happy to blog about some nifty newsletters and professionals with tons of experience in this area, called “search engine optimization” so you can increase your own knowledge base to help yourself keep up with the changes of the web.

On the Writer’s Strike

I have to apologize for my long absence. I’ve been working, writing, and doing other things off-line. Over the next few weeks I’ll be posting more regularly, and you’ll see shortly that I’ll have some pretty nifty things to share with all of you.

The topic on many people’s lips these days in our neck of the universe is the Writer’s Strike. Whether or not you agree with such a concept (and before you say…”Oh, those writers…”) I ask that you stop and think about this from another aspect.

If you look at the different work industries, there are really two major spheres of what people do. Either you “serve” someone, by providing a service, or you “make” something, by crafting something new for a variety of different purposes. Traditional manufacturing aside, writers, artists, actors, web developers, photographers, singers, and all other “artisan-based” activities are one of the few, true “crafts” we have left. We make books, jewelry, performances, websites, paintings, and clothes. How much is a handmade item worth to you?

Well, to a writer, payment can be a pretty large bone of contention. You see, many of the people we write for view writing to be a service, and not a craft. As such, the rules for payment have never really been standardized, to the point where only three to four percent live like King. Couple in the fact that those of us who freelance do so within limited time frames, freelancing (even screenwriting) is not for the faint-of-heart.

What I believe this strike to be about is not the disagreement over what has been paid, but the rights that we, as sole proprietors, need to think about and address whenever new ways for our media to be distributed. Similar to images and music, there are usually stipulations that follow when royalties should be paid. Anytime you hear music on the radio or download it from iTunes, you are listening to a “paid” broadcast of that tune. (The “Save netRadio” issue recently arose out of this concept the past, few years.)

The key here, is that this issue needed to be brought up. If it wasn’t, it would allow and open the door for other media distributions to occur without recognizing the creators. I, for one, fully support the Writer’s Strike not because I have a vested interest (I’m not part of the Guild), but because writers need to be validated for the work that they do (Do you know the names of all the writers for your favorite shows and movies?) by being rewarded financially for a show’s popularity. After all, if it wasn’t for the writers, we’d all be watching reruns of M*A*S*H indefinitely.

For more on this topic, visit the Wikipedia entry entitled, “2007 Writers Guild of America Strike.”

Wannabe Writer vs Professional Author

I’ve been writing for a long time, but throughout my experiences I haven’t always been a “pro.” There are a lot of differences between a “wannabe” writer and a professional, that sometimes can be hard for passionate wordsmiths to admit. But the reality is, being a writer isn’t some romantic “get-away” job, where you magically have tons of cash that allows you to whisk yourself away to an undisclosed location for months on end–where of course you work on your masterpiece.

Yeah, there’s a reason why that’s “only in the movies.” The reality of being a writer is that it sucks. Sometimes, it really, really sucks. It’s harder to make friends, because you spend a lot of time behind a computer; and you have a lot of competition. You often put more hours of work into an assignment than what you get out of it; obsessing over phrases, characters, and things you “could have done better.” People proclaim themselves to be writers all the time, but it doesn’t mean that they are. Even when you are officially “a writer,” there is no “insta-reward” where the sound of a thousand trumpets heralds your success. Oh, if only that were true, right?

Unfortunately, because everyone is a writer, it means that people who write for a living-full or part-time-have to work twice as hard at gaining credibility. Or does it?

I say, “No, that’s not true.” Here’s why. Those of us who want to call ourselves writers do so to make money. Period. We are entertainers, bloggers, marketers, information specialists, wordsmiths, and a host of other roles to use our talents to put food on the table. No credibility is necessary because if you’re earning income from putting words on the page, then you’re making it, regardless of what anyone says or thinks.

Here’s the sad part about this: It takes a lot of time and effort to get there. I’ve written for free, for newspapers, as part of other jobs, and pretty much anywhere I could (pending a wicked case of self-defeatism and writer’s block) until I got into a position that I love. Ramen noodles and tuna fish? Don’t like them so much now, but they are quite handy when you have a strict budget because you’re working a job you don’t like, along with a job you don’t get paid for, so you can get the job you want.

Wannabe writers are the folk that tell me, “Oh yes, you’re a writer? Did you know I used to write in h.s.? I’m sure I can write, too.” Or better, “Can you teach me how to write?” Or worse, “I have unpublished work that I’ll never submit, based on Harry Potter, but you know you have to protect yourself so I buy copyrights like crazy.” As a rule, I try to be nice to everyone, because you never know where someone might end up. But wannabe writers get on my nerves every once in a while because I literally eat, sleep and breathe words. I’ve visited forums all over the web, and the last thing that I want to be is an arrogant writer who is so condescending toward everyone else they couldn’t get a fan-base if they’re life depended on it. Believe you me, there are a lot of people who “claim to know,” but…if they aren’t making money doing what they’re doing, then it’s probably not someone you want to get advice from.

So if you sit on your laurels, don’t make money writing, whine and moan about how “talented” and “undiscovered” you are, and never submit, then you probably are a “wannabe.” That for me, is the difference between a wannabe author and a professional writer. A wannabe may write, however frequently or infrequently, but doesn’t know the market and doesn’t submit. Even if he (or she) submits occasionally, writer’s guidelines are more like “suggestions,” and rejection letters turn into bouts of major depression where each one requires a trip to the therapist, a jar of chocolate ice cream, and a crab session for six months to five years.

A professional writer keeps their head, knowing that sometimes there are extenuating circumstances that cause rejections, and keeps submitting. A pro writer might flinch at the rejection letter, but she certainly won’t stop writing as a result. Rejected work are excellent opportunities to look, see, and feel if there are improvements to be made or other markets to submit to. Period. A pro writer also knows that he is not a machine; there will be highs and lows, there will be times when you write 20,000 words and times when you can’t put one sentence together. Above all, a pro writer never stops thinking about their career because she knows that the minute she stops? She misses out on potential opportunities. Writing truly is a lifestyle–not just a job.

I’ve found that “wannabe writers” are very sensitive, so much so that any criticism-no matter how diplomatic it is-sends them crying or in a tizzy. Decide for yourself if you want to associate with those types of people; it’s up to you to build your own network. On the other hand, the ones that enjoy learning, the ones that work hard to be a professional writer and know the business, are the authors you do want to connect with-because we were all there one day.

Other writers are great for networking, but don’t take it personally if they make assessments about you and don’t return the friendliness. Every author has their own set of criteria who they want to network with, no matter how nice you are.

So next time someone tells you, “I’m a writer,”smile. So are you. Right?

Guests: On Novel Writing

Author E.E. Knight of Vampjac Productions posted a great article on his blog about writing novels. Read E.E. Knight’s thoughts about writing novels.

My Day Job as a Writer

One of the common questions people ask me about, is how I can write at a day job and then come home at night and write again. During the day I typically write anywhere between 1,000 to 3,500 words. When I go home at night, I usually try to write the equivalent of a page of text (500 words) or edit 10 pages of text. My written work usually averages to 50,000 written words a month, or one-third of a novel.

So how am I able to do this?

Well, the nice thing about having a day job that heavily involves writing is that I don’t worry about things like rent or food anymore. I feel more secure in my job simply because I’ve been a writer as long as I can remember–even though I, like so many other writers, have had major setbacks.

Job security has always been a big concern for me because simply, I am extremely creative yet analytical at the same time. Just like someone else’s passion might be their music or sport or research, my happiness is fueled by the written word. In previous employment, where writing has not been a big component of my position, it showed that while I was serious about the job–I had a difficult time staying at a job I didn’t enjoy.

In this day and age, it is extraordinary difficult to find a job in the creative industry that will pay you enough to live on. Most requirements for writing positions vary from region to region, and in my area every writing position that I applied for as a fresh, college graduate required a minimum of 5 years of experience. It was as if no one could believe that someone young could write well. After trying and failing and trying again, I gave up on finding a writing position and followed a different path. I spent years building my portfolio and learn more about writing as a career.

This is not the first writing position I’ve had; I’ve been a professional freelance writer on-and-off for almost 10 years. In the past, few years I’ve either had a day job-plus-freelance writing, or I’ve written from home full time. The nice thing about writing during the day in an environment outside of your home, is that you learn what discipline really means. I don’t have an excuse not to write–I am always “practicing” my writing skills because I always have a deadline. Happily, I can honestly say that I love my day job.

Throughout the years, I’ve met hack writers, passionate people who claim to write but never do, people who try to compete with me as a writer, and so many other would-be professionals that give this craft a bad name. Worse than not being able to find a positive network of other writers, when you work in isolation you lose your inability to interact with people. In this job, which may be different from other copy writing positions, there is a team-based element to it which is unlike several of the creative projects I typically work on. In so many of the projects that I write for, I brainstorm, I write an outline, and I provide a product. Not so with copywriting, because having a sense of humility is essential to working with others and doing my job well.

You may decide that copywriting isn’t right for you; maybe you’d rather edit or become a technical writer. Or maybe you find out the hard way that writing during the day sucks your creativity and you’d rather be a professional bartender to give yourself the break. Whatever choice you make, don’t base your decision on other writer’s experiences, base it on what you really want to do. How did I do it? By remembering two essential pieces of wisdom: Know thyself, and know thy market.

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