How CNN made me Laugh with Bad Headline Placement

Whether you’re a Democrat, Republican or Independent, I had a little chuckle at this headline placement on CNN.com. Sure, CNN.com probably didn’t “plan” to have the headlines show up in that particular order, but it just goes to show you why bland, keyword-rich headlines are not only better for SEO — they’re better for readability […]

Writing for the Web (What it’s Really Like)

Ever since I got my new job in April, I have been exploring another universe of copywriting as it relates to a little something called “organic search.” Organic search is all about a human typing in keywords or search phrases into Google, Yahoo! or any other search engine, and then getting specific results to your […]