Ditching the Ego in Favor of the Basics

One of the things I’ve been doing, is nurturing my inner artist. It’s something I haven’t done in a long, long time. Not because I didn’t make room for it, but because I was hung up on something. I was never sure what that was, until a few weeks ago.

My ideas are sophisticated, but I feel like I could never “get there.” I used to be in graphic design, but I’d reach the point where I couldn’t advance, and then I’d stop. Either out of frustration or because something else, something more important came along. Then I’d meet someone, as I often tend to do, who’s very sophisticated in their craft. Either online or off, I get drawn to people whose styles I enjoy. Drew Pocza. Echo Chernik. John Kovalic. Leanne Buckley. Jeff Preston. Liz Danforth. Michael Whelan. Alex Ross. Keith Haring. Mike Mignola.

And the list goes on.

When it comes to my own artwork — whether that be calligraphy or jewelry making or whatever — I’d freeze up because I’d see these very. awesome. people. do very. awesome. things. Only, I could do those things, one day, if I had the time to practice what was already there. What I had already started to do, but abandoned because I wasn’t “good” enough to move forward.

To get around that? I’ve been going back to the basics. I’ve been focusing on technique and learning about new materials as opposed to worrying about this amazing idea for “X” that’s in my head. I’m not selling it or sharing it or doing anything other than worrying about those fundamentals. So far, I’ve started with jewelry making, but I will be expanding out from there. Each technique I learn I’m gradually moving into more advanced ideas to progress from “simple” to “complex.”

Applying This Principle to Writing


This morning, though, it occurred to me that a lot of writers experience the same thing. You have this awesome idea in your head for a novel or whatever, but you’re worried about the execution. You don’t know how to get the words to flow right on the page, so you write halfway through a story and you stop. Or you become the perpetual fan of another author, admiring what they do, because you don’t think you can do the same thing.

The thing is, dear readers, you can. You really, really can do whatever you want — provided you have the patience to learn. While creativity often has roots in natural aptitude, it’s also about having the right mindset and allowing yourself to be creative in a non-judgmental environment. That frame-of-mind requires you to remove all of your objections, all of those people who told you “I can’t” or “You’re dumb” or “You’ll never be…” and focus on the work. Or, as Christine Merrill once told me: protect the work.

Even if you’re not an experienced author, you still have work to nurture, to protect. It may be unfinished work or developing work or learning-how-to work, but it’s still yours. It’s still your baby. If you can’t write a novel right off the bat, don’t beat yourself up. Would you write a symphony if you just learned how to sing? Sure, you could be a prodigy, but most authors aren’t. Like pianists, practice makes perfect.

Instead of making excuses or apologizing for what you can’t do: remove your ego. Remove the idea that just because you can’t do something, means you’re a failure. You are not. Just get that out of your head. Think of yourself as a student and try working on the basics instead. Grammar. Punctuation. Sentence structure. Action scenes. Love scenes. Description. Etc.

And don’t let anyone tell you what you can’t do. Not right now, not when you’re learning. Accepting criticism, dealing with editors/agents/publishers, revising and applying comments to a story is part and parcel to being a writer, but that comes further down the road. For now? Fall in love with the words. After all, if you don’t love to write, then whatever else happens next is meaningless, because in your heart — you’ve already set yourself up to fail. You’ve said: “I can’t do this because I’m not good enough.” Instead, I’m recommending that you say: “I’m new, so I’m allowed to make mistakes. One day, I will tell the story that I want to write, but right now, I’m going to focus on learning how.”

The nice thing about focusing on my artwork, is that I’ll have examples to share with you further down the road. It’s a lot harder to explain that with writing, which is one of the reasons why I highly recommend you pick up Nascence by Tobias Buckell. If you want writing advice, this is the book to get because it does something that most writing advice books don’t — show you his failures on the story level when he first started out. That, dear readers, is invaluable because that is something that’s not easy to teach. That’s something you often have to learn.

For Businesses, Social Media is Still Marketing

Someone sent me “Why I Will Never, Ever Hire a Social Media Expert” this morning and asked me what I thought. In it, Peter Shankman talks about how he’ll never hire a “social media expert.” It’s a scathing article that touches on what’s happening right now in online marketing. Namely, businesses flock to a “tool” because that’s where the audience is, but they are missing something very, very important — that it is not a replacement for a unified, cohesive marketing plan and that it’s one piece of the puzzle.

There are companies out there who run different tools as channels. Their blog is separate from their newsletter which is separate from their social media. In my opinion, this is a mistake because it’s a lot harder to maintain because often there’s no cohesive message or brand identity. Unless, of course, this is intentional. (Even though, in most cases it’s not.)

The challenge with social media and other tools like it, is the cost of implementing them offers an attractive alternative to more expensive options. Compared to direct mail or other marketing tools, they can be pretty cheap for small businesses to use. However, the ease of using something (or its popularity) to reach customers is not a replacement for a marketing plan.

While Peter’s article is pretty ranty, I can understand his frustration. It’s easy to get distracted by the “shiny,” but no new tools will ever replace the core business principles needed to be successful. Just because you have a business focus doesn’t mean you know how to message it.

The same principles are true for authors, however that is infinitely more complex. Why? Because we’re often individuals who have multi-faceted lives. So, to come up with a marketing plan on our own, without the help of a publisher, marketer or agent, is a lot harder. Right now? I don’t have a marketing plan because I am focusing on production. (e.g. Writing, submitting, revising, etc.) In other words, I’ve decided not to “market” myself, unless it’s a specific project, because it doesn’t make sense for me right now.

Regardless, having a solid marketing plan and all of the details that come with that is something I continue to recommend and encourage business owners — small or large — to do. Having that plan takes the guesswork out of a lot of things and can avoid embarrassing mistakes, poor collaboration, and help channel creativity where it’s needed.

FlamesRising.com’s First Publisher Theme Week and Contest

Pelgrane Press Week at FlamesRising.comHi everyone,

Wanted to let you know that we launched a new theme week for our readers at FlamesRising.com yesterday. The idea behind it, was to highlight a specific publisher by offering new design essays, previews and reviews. For our first-ever theme week, we decided to focus on Pelgrane Press.

You may recall I mentioned Pelgrane Press when I shared with you the Table of Contents for the New Heroes anthology. Stone Skin Press is the company’s fiction imprint; Pelgrane Press has produced popular games like the Esoterrorists and the Trail of Cthulhu lines based on the Gumshoe System designed by Robin Laws. We just started an Esoterrorists campaign, which was designed by Jason Blair of Little Fears fame, and our group is having a lot of fun.

At FlamesRising.com this week, we’re featuring several design essays, reviews and other material for new and existing fans of this quality publisher. What’s more, Pelgrane Press is sponsoring a contest on FlamesRising.com. Three lucky winners will receive gift certificates to the Pelgrane Press online store. If you’re interested, visit the aforementioned contest link and read the rules. Contest ends on Friday, May 6th at midnight so don’t push off your entry.

Happy gaming!

What I Read for Not-So-Guilty Pleasure

Today’s post about genre books is what I read for my guilty pleasure. Since I never feel embarrassed about reading any book, I’m going to call this my “not-so-guilty” pleasure instead. After all, I don’t have a particular book, mind you, but more like a type of read.

It’s hard for me to read books without noting their structure and the techniques an author uses to tell a story. So, to give my mind a break, I turn to a type of book I don’t typically write. Young Adult fiction is tops on that list; I also read romance and mysteries on occasion. Some of these books, like the Faery Tale series by Holly Black, are darker and have more mature or experimental themes than I’ve read in similar stories. Others, like the Harry Potter series, are dark to a point, but a hero (or heroine) always prevails.

When I’m reading for not-so-guilty pleasure, I don’t care if the author followed all the appropriate techniques and did all the right things an author is supposed to do, because I’m reading to have a good time. It’s my “light read” or my “sitting-by-the-beach-drinking-margaritas read.” I’m often more forgiving of a book when I’m not critiquing it, unless there are glaring errors like typos or problems with the voice. First person, for me, can be really hard to read and get into if I’m not grounded in the story. Does this mean those books are bad? Hardly. Typos and grammatical errors aside, my challenge with first and second person narrative isn’t necessarily what other people’s complaints are, for some books were written by popular authors.

With as fast as I read, I can tell how much I’m enjoying a book if I polish it off in one or two nights. The longer it takes for me to read something, the more committed I am to the story, and the more intense the experience. My not-so-guilty pleasure books are those afternoon reads that are typically light-hearted, fun and…of course…full of heroes.

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An Underrated Genre Novel

Hellboy: The Bones of GiantsToday’s question required me to think about a genre novel I read that I feel is underrated. While there are many original stories that haven’t gotten as much acclaim as others, I feel that many tie-in novels get overlooked simply because they are tie-in novels.

So, my vote for an underrated genre novel is one penned by Christopher Golden. It’s called Hellboy: The Bones of Giants and it’s a tale after my own heart. This book stars Hellboy and the hammer lovingly known as “Mjolnir.” Norse mythology crossed with my favorite comic book character? Awesome stuff.

The thing is, this type of a story is extremely hard to pull off for a few reasons. First, there’s the issue of designing the story within the Hellboy universe. Second, Golden had to also blend in Norse mythology without breaking the setting and providing something new to the reader, something we haven’t seen. In Hellboy: The Bones of Giants, Golden accomplishes this by making Moljnir sentient. The legendary hammer has memories that affect Hellboy. Yes, we’ve seen this before in Hellboy: Sword of Storms, but that’s part of the reason why this makes the novel so good. There are a lot of technical aspects that needed to be accomplished in this novel, but the work is seamless. As a reader, I didn’t notice the stitches, I was completely immersed in the novel.

For these reasons, Hellboy: The Bones of Giants is an underrated genre novel and one that I feel readers shouldn’t overlook.

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