Free, Freemies and the Undervaluation of Goods and Services

Free services, free products and free samples have been the cornerstone of marketing ever since the first snake oil salesmen peddled their magical tonics, promising to cure all of your ailments by drinking the contents of their bottles (which was usually alcohol). In the early days, you might say that “free” was also considered a […]

Stephenie Meyer’s Internet Leak — Why Cancel the Book?

I first heard about young adult author Stephenie Meyer in Barnes and Noble; admittedly the classy photographed covers drew my attention. Then I noticed the gold seal, describing the upcoming movie “Twilight.” Admittedly, I don’t typically like a lot of romance with my vampires or overinflated female stereotypes but, as a fan of Angel and […]

How Search Engine Technology is Catching Plagiarists

Plagiarism, the very word strikes fear into the hearts of writers everywhere, forcing them to clutch their precious stories to their chests and never show them to a single, living soul. In ye olde days, there was no Google, no MSN, no Yahoo! There were simply two, little gems called “ethics” and “copyright.” If you […]

JK Rowling Copyright Case: Why Writers Need to Pay Attention

There’s a lot of industry news about the JK Rowling copyright case but, in my opinion, not a lot of understanding as to how the effects of this case will ripple through the industry. First, let’s take a look at what this case is about from Publisher’s Weekly Article about JK Rowling vs. a Fan […]