Lessons in Personal Branding: Day Two

Did you enjoy yesterday’s post where I introduced this week’s blog series on how to develop your personal brand as a writer? If you missed it, here’s the link: Lessons in Personal Branding for Writers: Day One.

Here are the next five tips in this series about nurturing your professional reputation and developing a professional brand:

6. Be Transparent

This tip goes hand-in-hand with developing a brand presence. From conventions to blogging, I’ve found it’s important to be transparent about your writing goals and intentions. As an online marketer, I can’t tell you how many examples I’ve seen where even the slightest “omission” of information has backfired on businesses.
You see, in today’s internet age it’s exceptionally difficult to be anything but yourself — especially if you’re using free tools to promote yourself and your writing.

I’ve found that being yourself both online and offline, you add a touch of personalization to your brand as an author. Being transparent does not necessarily mean that you should disclose everything to your fans and readers. What you offer them is definitely your choice and, as some notable writers have found out, you may want to think carefully before you post personal information or industry-facing discussions.

For me, I’m very careful about what I post online because I also have a “day job.” Everyone has their ups and downs, but blasting that information for all the world to see may work against you in today’s competitive environment. One way to ensure that you know how businesses perceive you online, is to set up a Google Alert. Not only is it free, it’s also a great way to stay on top of discussions and trends, too.

7. Follow-Through on Your Promises

It’s easy to make promises to people if you’re excited as I am about writing. Unfortunately, the road to procrastination and missing deadlines is paved with great intentions. Enthusiasm is great as long as you’re able to temper your excitement with a little touch of reality. If you promise to submit a story to an editor by a deadline or say that you’re going to review someone’s book, try to keep your promises.

Because I have a day job and other non-writing commitments, I used to misjudge how long it would take me to work on a project or do a favor for another writer pretty frequently. Once the holidays passed, I made it a goal to wrangle my commitments and make sure I followed through on the things that I said I was going to do. Now that I’ve been stuck inside for most of the harsh winter here, I’ve been able to get caught up on a number of projects so I can start writing what I want to write and helping out where I can. Following through on promises is a hard lesson for any writer to learn, and I have to say that it’s not easy. I’m not one hundred percent there yet — but I’ve made some serious headway.

8. Respond to Contacts in a Timely Manner

Are you blowing past a deadline? Committed to a short story you just can’t finish? Don’t want to work on a story but haven’t figured out a way to politely back out from your contract? When you get emails from publishers big or small, don’t forget to shoot an email back to them. Seriously. I don’t care if you’re as “famous” as Steven King or if you haven’t published anything before, burning bridges is not a good idea in any industry. In my experiences, there is no easier way to burn a bridge than to neglect your email correspondence, especially if you’re active in other public places online.

When I realized that I was falling behind on email, I took a day to get caught up. After going through 1,200 emails, I can’t tell you how upset I was when I realized I had blown people off accidentally. I used a variety of email filters to help tame my monstrous “in box.” I set these filters into two hierarchies based on action and subject matter. The actions help me respond when I need to; and the subjects help me keep topics of conversation straight.

For tips on how to turn down projects, read my post about sample phrases to politely turn down assignments. I also talked about how you can communicate more effectively when I outlined some new year’s resolutions for writers, too.

9. Don’t Expect Everyone Will Love Your Writing

Oh, this is a really hard lesson to learn. Just because you’ve successfully published something doesn’t mean that every reader out there will enjoy what you’ve written. If a reader enjoys reading fantasy books, it doesn’t mean that they will love every fantasy book on the market. When it comes to books, movies and other entertaining media, a fan’s preferences might be all over the board. This doesn’t necessarily mean that you didn’t do your job as a writer, it means that the reader just didn’t like it.

When I think about all the people who’ve read and commented on my writing, I’m thrilled to hear that some people love what I do. Of course, there are people that absolutely hate every word I write and admittedly that doesn’t make me very happy. My goal is to embrace the readers that are somewhere in the middle, without ignoring the other two groups.

10. Cherish Every Publishing Milestone

No matter what your publishing goals are, remember that in order to be a writer you have to learn patience. Many writers grow their career bit by bit, and rarely experience a surge of success all in one indescribable moment. Instead of getting upset because “you’re not there yet,” start celebrating what you do have. Do you have a blog? GREAT! Can we read your short stories in an anthology? WONDERFUL. Jump up and down for joy because each and every milestone is important!

I learned this lesson the hard way when I had a really tough time of things this past fall. After going through some professional rough spots, I chatted with some of my peers and received a big wake-up call. I realized that if I kept staring at that glass “half-empty” I’d cease to enjoy my writing. How great would my writing be if I didn’t love what I do?

Thanks for sticking with me in this series about developing your personal brand as a writer. I hope you’ll join me tomorrow for the next five tips.

Have a wonderful day!

February 24, 2009
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Lessons in Personal Branding for Writers: Day One

One of the most challenging things to do in today’s competitive market is to develop a personal brand. A writer whose name is recognizable will find work not only based on their skill, but also on their reputation. It’s very easy to understand this from a publisher’s perspective, because a well-known author who writes a book might sell more copies of their new release than a “new” writer that has never been published before. While that might be the most straightforward example, the same can be said in the business world, too. Would you hire someone as a corporate blogger if they didn’t have their own blog? Aren’t you more likely to take “how to” advice from someone who has experience doing the things they’re advising?

This week I’d like to share with you twenty-five lessons I’ve learned over the years. Each day I’ll cover five lessons that have helped me develop my brand as an author. I hope you enjoy reading this series and invite you to offer your comments on these lessons that I have learned.

1. Don’t Plagiarize

Plagiarism. Although the very word sends many writers into raging fits, the fact remains that plagiarism does exist. I covered this a little earlier when I talked about how search engine technology helps to catch plagiarists. In that post I gave an example of plagiarism in action, and how the author was caught by two readers who had used Google to double-check the originality of her work.

As a professional writer, engaging in an act of plagiarism is probably the worst thing you could do for your career. Not only will you lose professional credibility, but your readers will probably feel that you betrayed them, too.

2. Consider Writing Under a Pen Name

Are you a fantasy author but plan on writing political satire? Do you enjoy online marketing but want to write about the negative effects of the internet? There are many reasons why a writer might choose to write under a pen name. These reasons range from protecting their identity to distancing themselves from their current “brand.”

Building a brand around a fictitious identity seems pretty challenging to me. If I were going to write under a pen name, I’d definitely seek out advice from publishers and agents before deciding on a course of action.

3. Specialize in a Particular Form of Writing

Are you a better technical writer than a fiction writer? Know how to write screenplays but not great at writing short stories? One of the ways you can take control of your brand is to play to your strengths. By making a name for yourself in a particular style of writing, you can really focus your efforts and increase your chances of getting published. I’d like to mention that there are drawbacks to specialization, because once you develop a brand in a particular market it’s really hard to shift gears.

I navigate around this issue in two ways. First, I choose more than one speciality. Secondly, I force myself to have a clear understanding why I’m writing a particular style or subject. For example, I write horror and dark fantasy genre fiction because I enjoy writing about what makes a hero a true “hero.” Most of my stories have either a hero or a villain at the heart of the plot for that reason.

4. Don’t Make Claims You Can’t Support

Have you ever met a writer who claimed they had a book published but really didn’t? Agents often hear about writers who have a book to pitch, but don’t have it finished yet. (I made that mistake early on but learned my lesson since then.)

It is natural to talk yourself up when you’re networking and trying to get published. Even though the competition is really fierce out there, there are ways to promote yourself without stretching the truth. When you make a claim, be ready to back it up because you never know who you’re talking to. The same person you’re promoting yourself to now might be a contact that influences your career later on down the road.

5. Beware of “Over” Self-Promotion

Developing your personal brand goes hand-in-hand with the phrases “online reputation management” and “online self-promotion.” Even though there are a number of free tools out there to help you develop your brand as an author, be careful not to overuse these tools and talk about yourself too much. It’s exceptionally important to remember that while your online activity may only be for professional use, people use these same tools every day to share details about their personal lives and talk with friends.

For examples of how other authors use these tools, all you have to do is ask your fellow writers and readers. Since other writers are more likely to support you and maybe even promote you, they’ll give you the best feedback money can buy.

Thanks for reading, and I hope you enjoyed this first installment of “Lessons in Personal Branding for Writers.”

February 23, 2009
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Have you Googled your Own Name Lately?

One of the things that I try to find for almost every review, blog post and article I write, is to find the elusive “source.” From artists to songwriters and musicians, I want to link to whomever it is I am referring to in the most authoritative way possible. By “authoritative,” I mean that I want your “official” site, not a fansite or a MySpace page if at all possible. You’d be surprised what Google turns up.

After two weeks of actively seeking out these resources more frequently than I have in the past, I can completely understand why Wikipedia reigns as “the” resource. From professionals that don’t even have their own website to my inability to find the person’s “contact” page, I’ve been more than a bit frustrated in my quest to promote other people’s work. It’s no wonder why fansites for celebrities big and small rank (and subsequently profit) so well for their names.
Read More…

October 28, 2008
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