Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed. Immersed […]
Tag: branding
Chocolate versus Vanilla Personas
A couple of days ago I had the chance to sit down with my friend Jason Blair. Jason is an interesting guy; he’s a very talented game designer and has even written for a few video games. One of the things we talked about was the broad variety of writer’s personas we’ve seen on the […]
Social Media, Online Personas and Criss Angel’s BeLIEve
Last night, a friend and I went to see Criss Angel‘s BeLIEve, which was under the umbrella of Cirque du Soleil. (Side note: his site opens with pop-ups and auto-play. Erg. You’ve been warned.) Since I had received a press release through horror webzine FlamesRising.com, I thought I could review it for the site, but […]
Politics, Gaming, Feminism and Persona
When I first started my blogging presence, I knew I wanted to take a more professional tack on it because of my career goals. I had been using LiveJournal for years, but didn’t really start thinking about a persona until I landed a job at an SEO consulting firm. It seems like it was just […]
“Brand” Mistakes You Don’t Want to Make
One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.) The “old think” was that PR was something you needed to pay for. You’d incorporate your PR with your marketing, and you’d work with other “paid” […]