Promote Your Work with a Book Trailer

Hi, everyone. If you’ve been following my quest to learn how to create videos, you probably remember seeing my book trailer for Argentum. Well, I did another one recently. This time, I put together a fantasy book trailer for The Dragon Hunters by author Paul Genesse.

After working with Windows Movie Maker and a site that provides royalty-free images located at either http://www.istockphoto.com or http://www.sxc.hu, I used photo manipulation software to make the images the right size. (For these trailers, you can do an 800 x 600 pixel canvas.) From there, I ensured I had permission to use the music for the book trailer. You can also find royalty-free music online or you can use what are known as public domain songs as well. For more about the free video software, you can watch and learn how to use Windows Movie Maker online.

Below is my latest trailer. This time, I decided to keep it short and go with an “impression” style theme, where color was a focal point. This trailer is a bit different from the other two, because it doesn’t tell a story. It’s more of an “ad.” In my opinion, the book trailers I’ve liked the best have been short — especially if there isn’t any action in the vid. It is very hard to keep up the pace for five minutes or more if you have nothing but still frames appearing in your trailer.

Video can sometimes work great to promote your book, simply because it alludes to a mood rather than cover the entire back blurb. However, there is more than one way to put together a book trailer. This is just the start for me, and I’m finding I enjoy storyboarding and playing around with film.

Check out the book trailers I linked to above, or view this one for a horror anthology dubbed, “Buried Tales of Pinebox, Texas.” Thanks for sticking with my blog, and I hope you share a link to your trailer, too!

Day 5 and Beyond: Being a Pescatarian Takes Planning

pack-of-vegetablesThese past, few weeks have been an education for me, because I’m learning it’s not easy to change your eating habits overnight. While I haven’t broken down and had any meat yet, it takes a certain amount of planning and discipline to keep up with this diet. Coupled with evening plans and the “convenience” of eating meat, one month is definitely not long enough to stick with a vegetarian plan.

Part of what started the hiccup for me is when we were given a freezer full of organic meat. I’ve had a hard time with processed meats before, and the rest of my family eats meat. While we tried to have a vegetarian meal here or there, we’ve been supplementing our diet with probably the most organic meat you can get.

In a way, falling off the vegetarian wagon has made me feel a bit guilty. I really want to make the choices for that healthier lifestyle, but time seems to be my enemy. In theory, it’s great if you can stick to a shopping list and have a clear cut schedule, but in these gorgeous summer days that seems to be a luxury for me.

In a way, I feel like the hiccup makes me more determined to get back to a better integration of fresh vegetables and tofu. Already, I’m trying to plan my meals this week now that I’ve been getting caught up on all the little things that seem to distract me from focusing on good eats.

Thank you to everyone who have supported my efforts to incorporate more vegetarian meals into my diet. Really appreciate your kind words as I move toward better (and healthier) eating habits with my crazy schedule.

Read my Guest Blog Post at Apex Books

The kind people over at Apex Books, a science fiction meets horror small press publishing company, had asked me to write a guest post about book marketing. After narrowing down a few choices, I ended up writing about Why Not Every Book Promotion Will Work For Your Book.

Here’s an excerpt from the article:

    Why Not Every Book Promotion Will Work For Your Book

    Marketing a book is not like marketing a carton of milk because books don’t have an expiration date stamped on their cover. A reader may buy your first book when it’s newly published, or they may discover your work after you’ve written your twentieth novel. Additionally, online media has enabled readers to establish a closer connection with the authors they admire. Because of these phenomena, book promotion is fairly complex because it often caters to multiple audiences while promoting both the author and the book at the same time.

    Book Promotion Takes Time

    If you’re considering a dip into the waters of book promotion, the good news is that there is plenty of information out there for you to read. From e-books extolling the “tried and true” methods of marketing your book to free tips offered by book marketers, there is no shortage of friendly advice on the subject. Before you hop online and take advantage of the free tips that many book marketers are offering, I want you to place your book in front of you. Take a good, long look at the cover and think about how many hours it took you to write and edit that work. Then, ask yourself this question: How much time are you willing to spend to promote your book? Read more…

To read the rest of the article, please visit my guest blog post for Apex Book Publishing. Be sure to let me know what you think!

🙂

Day Four: Protein Bars and Peanut Butter

So I knew things were going to be a little stretched today because I didn’t plan extraordinarily well for breakfast. Since I “feel” like I’m eating less than I normally do (e.g. don’t inhale a big burger or sub at lunch) — I’m finding that I’m becoming more conscious not only about what I eat, but when.

This morning started off okay, I had some apples with a little bit of peanut butter, which is one of my favorite snacks. By the time lunch rolled around I was pretty hungry, but the mushroom/lettuce/cheese pitas (that were made for me) ended up being not enough protein for me. I was full, but I was fading fast even though I only had two cups of caffeine.

So I did what I normally do when I’m “crashing” and got a small protein bar to tie me over until I got home. I was still pretty crabby, but dinner ended up helping. I’m making sure that I limit my pasta portion in comparison with my veggines and get a brand with protein in it.

Not sure whether or not this is because I was eating too much protein and now I’m scaling back or what, but it’s something I definitely need to keep an eye on.

Interacting with Celebrities or Authors? Don’t be “that Guy.”

One of the benefits of following your favorite celebrities or authors on Twitter, MySpace, Facebook or through their blogs, is that you can interact with them like you would one of your friends.

Unfortunately, this accessibility also encourages the notion that these highly visible people are your personal friends. Friends that you can make recommendations to, ask for favors from and expect to publish or create specifically for you. Should you?

I’ve been involved with social media (both professionally and not) for some time, but I’ve also worked with celebrities as well through my photography, Flamesrising.com and conventions. It still surprises me that online accessibility is creating strange expectations that include things like: reciprocal “follows,” personalized responses for every comment, charitable donations, invitations to dinner or things like free plugs for your work, agent referrals, critiques, etc.

Remember, that many of these celebrities have thousands – if not millions – of followers that they are trying to maintain. The primary reason why many people can’t respond to you, personally, is time. Engaging in internet activities can be a time sink, but especially when you have thousands of followers. For many authors, even though they don’t put in a 9 to 5 schedule, they need to spend their time wisely in order to meet deadlines and promote their own works. There are only so many charities they can support, and only so many people they can follow up with. For example, the sheer volume of responses to a single Tweet for people like Amber Benson, Neil Gaiman or Warren Ellis creates a situation where your response might get lost in the shuffle within minutes.

As part of the creative process, authors can’t provide individual critiques to fans because if they did — then they’d have to do it for everyone. Moreso than responding to a Tweet or a comment, critiques take time away from an author’s day. It’s also not uncommon for some fans to send story ideas. Unfortunately, that opens authors up to potential legal issues if they publish something similar to what you sent them, even if they didn’t read it.

That’s not to say that authors won’t interact with you or offer advice, it just means that anyone who is visible online can’t be everywhere at once. Many authors will offer up-front policies for what they will and won’t do (e.g. critiques, interviews or offering advice, etc.), but not everyone does.

So let me be very clear: I recommend not being “that” guy that has specific expectations from following people online in order to further your own agenda. Don’t. For just a minute, put yourself in the shoes of those you admire. Celebrities are not magical beings, they’re just more highly visible than other folk because it’s part of what they do for a living. That’s not to say that they don’t care about your comments or don’t want to interact with you, it’s just impossible for them to respond to even a few hundred people all at once.

Do you have any thoughts on the subject? Agree or disagree? Feel free to comment below.

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