The Internet Isn’t Just All Talk. PR Where it Hurts.

Mean People Suck

Today’s blog is inspired by a link (via Jim Zubkavich of SKULLKICKERS fame). Ocean Marketing, a company that makes video game controllers, had an exchange with one of their customers that is now gone viral.

And now, I will momentarily pause for you while you Read Just Wow! on Penny Arcade.

(Waiting… Waiting… Waiting…)

My problems with the article? The way the company communicates makes me want to take a red pen out and bleed all over the screen. Remember, these are supposed to be e-mails from the owner of the company. The lack of grammar and spelling immediately makes me lose respect for the company, because if I’m a customer who is paying someone money, then I expect that company to be professional.

Unprofessionalism comes in all shapes and sizes. Sometimes, companies that are too formal can also experience negative backlash. Well, I’d rather err on that side. In this case, though? There’s a cavalier attitude that really pisses me off because it sounds like the company doesn’t value the money the customer spends. That, regardless of tone, will backfire every time. Yes, there are problem customers and entitled customers, but this is not one of those times.

The thing is, many business owners lament the power of the internet and some pass off “nerd rage” or think bad PR is good PR. Not every micro-trend will result in a substantial financial loss, which is why it’s hard to tell when it’s a *big deal.* GoDaddy lost over 37,000 domains because of their political support for SOPA and PIPA. (They later recanted their SOPA support.)

So what’s a company to do? Spending all day every day on the internet to monitor a brand is a *huge* time sink even with all the alerts you can muster. I’ve seen criticisms where people were complaining about how a company *should know* even when it’s after hours. I feel that companies should have social media policies in place to address the “What if?” scenarios. Don’t ignore the power of the internet, but understand that not everything’s a major PR blowout. Being on Twitter and Facebook will open up holes in customer service, because not everyone will go through the appropriate channels. Look at how many people who ask questions on Facebook/Twitter that can easily be Googled, for example.

In the end, there are some things money can’t buy. Word-of-mouth marketing, genuine opinions, is one of them.

    Mood: Post-Christmas recovery. Day Two!
    Caffeinated Beverages Consumed: Two and definitely going for more.
    Work-Out Minutes Logged Yesterday: Nothing official. Cleaned like a crazy woman.
    Word Count Logged Yesterday (not including day job): ~1,000
    In My Ears: Nothing.
    Game Last Played: Final Fantasy XIII
    Movie Last Viewed: Limitless
    Book Last Read: The Encyclopedia of 500 Spells
    Latest Artistic Project: Byzantium chainmail bracelet with soft pink and black rings
    Upcoming Release: Strange, Dead Love for Vampire: the Requiem

Achievement Unlocked! 2011 Publishing Goals Complete.

Cthulhu Scribe by Drew Pocza

Sooooo… I’m a little embarrassed today because for the past few weeks I went through this “Oh, crap. I didn’t achieve everything that I wanted to.” mood. Even though I didn’t finish revising and writing the three novels I have simmering on my machine, I did manage to accomplish the goal I set out to do. That goal for 2011 was to write, revise, polish, and publish more fiction. I talked a little bit about why this was something I wanted to do when I wrote The Queen of Crows: A One Year Retrospective and when I addressed the question: What impression does your website give?.

The reason why I had to pursue this as a goal? Free writing advice, business tips, and/or social networking is not a substitute for telling stories or designing games. Remember, I even went offline for 100 days to test what would happen if I wasn’t around.

Well, the effects of this goal did not go unnoticed in both positive and negative ways. I was trying to figure out why the hell I had to deal with so much crap this year. (See keeping the wolves at bay to understand the context.) I believe this is why, because suddenly I went from nigh-invisible (Oh, hey… Monica’s giving out free advice) to being a threat (Oh, hey… there’s another author out there who’ll steal my readers and focus less on me.) Mind you, I think the entire attitude of writers-as-competitors is complete and utter bullshit. A reader for ONE author doesn’t just read THEIR books. Besides, this is me we’re talking about, who’d rather share a beer / give good cheer / and not jeer. Sheesh!

However, the good things that have come out of my renewed focus on my work are immeasurable. There simply is no substitute for writing, revising, polishing, and submitting. Screw the doom and gloom of the publishing industry. I’m an author and 2011 was the year I started acting like a professional one.

I’m guessing this post is a little more ranty than I intended, but don’t worry! There’s a lot of positive things I want to cover when I post about my 2011 in review. The thing is: I’ve been trying and trying and trying to come up with the “what is me” voice for my blog for some time. There’s been the authoritative voice and the educational voice but the personal voice was on other, more causal websites. This? Talking about the good and the bad and how the two coincide? This is me and I hope my experiences will help you in your own journey as an author, a reader, or as a human being on Planet Earth.

Carry on. (Bring a towel!)

    Mood: Post-Christmas recovery
    Caffeinated Beverages Consumed: Don’t ask.
    Work-Out Minutes Logged Yesterday: Lifting fork to mouth.
    Word Count Logged Yesterday (not including day job): Unknown. Uploaded/organized ARGENTUM via Scrivener.
    In My Ears: Angst playlist on iTunes
    Game Last Played: Farmerama
    Movie Last Viewed: Robin Hood
    Book Last Read: Carpe Jugulum: Discworld by Terry Pratchett
    Latest Artistic Project: Byzantium chainmail bracelet with soft pink and black rings
    Upcoming Release: Strange, Dead Love for Vampire: the Requiem

Merry Christmas! Free Comic, Recipe, Story and New Release!

That mean old Mr. Grinch has had a change of heart. Here’s a ton of freebies for you on Christmas!

Free Comic!

monica@onebookshelf.com

Drop by DriveThruComics.com between now through January 1, 2012 and download a free comic from Dork Tower!

All digital comics are on sale for twenty-five percent off, too! Visit DriveThruComics.com for details.

Free Story!

A Stark and Wormy Knight by Tad WilliamsEnjoy a free story from famed fantasy author Tad Williams. THE SUGARPLUM FAVOR (A Christmas Story) is available on FlamesRising.com for free! This story is part of Tad’s celebration of his new collection >A Stark and Wormy Knight.

Free Recipe!

What’s that you say? In a bind for something sweet but can’t figure out what to make? Monkey Bread is ridiculously easy and very festive!

Monkey Bread

Ingredients

(2) Rolls of large refrigerator rolls
3/4 c. butter
1/2 c. sugar
1-2 teaspoons cinnamon (I use Penzey’s)
1 c. packed brown sugar

In a bundt cake pan, grease the bottom and sides with non-stick spray. Grab a 1 quart plastic bag and mix the sugar and cinnamon together. Cut the rolls into three or four pieces. Take a couple of pieces, plop in the bag and shake vigorously. When they’re good and coated, stick them in the pan and repeat until you’re done. Take a minute and arrange the pieces after you’re done to avoid any glaring gaps. Then, melt the butter and add in the brown sugar. Drizzle melted concoction over your dough. Bake according to directions.

It will be very gooey, but oh… my…

New Release

Slices of FateDebuting on December 23rd, download Slices of Fate: the Collected Works of Eddy Webb from DriveThruFiction.com. We’re working on adding new digital versions which will be free to anyone who buys the PDF. A print edition is currently in pre-press, too!

Read FR Press Announces Slices of Fate, the Collected Works of Eddy Webb for more information.

Have a wonderful holiday!

Happy Holly-Days!

Happy Holly-Days! I hope you find time to enjoy the season regardless of what you celebrate, whether it’s Hanukkah, Kwanzaa, Christmas, Solstice, Saturnalia, New Year’s, etc. We’ve been busy gallivanting around town, attending festivities, and exchanging gifts so the day of Christmas gives us a chance to relax and enjoy each other. I sincerely hope you get the chance to do the same.

Click on the image below for a recipe and Christmas greeting from John!!

Happy Holidays from DorkTower.com

Best to all!

Being a Writer is Exactly like Being an Actor

Darkwing Duck

The other night I was chatting on Twitter (as one tends to do when doing laundry). Authors Shiloh Walker and Yasmine Galenorn were talking about no matter how hard you try, you may not be successful as a writer. I can’t remember exactly how it happened, but the subject came up (might have been from L.A. Gilman) about how writers were a lot like actors and I quipped something about not being able to plan for fame. Rather than quote the whole conversation, I’d rather dive in and explain why this is absolutely the case from my perspective.

Actors and actresses make a living by acting and off their personal image. They get paid for their celebrity status in addition to their craft and have to work their asses off to be in the public’s attention at all times. It’s their job to look good and eat right in addition to working long hours and, at times, sacrifice personal relationships and social activities. When they’re not on the set? They still have to maintain their image and network to find the next gig. In short: most actors and actresses are usually working, even when they’re not.

Even though being an actress sounds glamorous, the reality of Hollywood is not the red carpet. There are literally thousands of actors and actresses that never make it to an award ceremony and thousands more that never even get paid (or credited) for their talents. Some get bit parts for years on end, hoping to catch a break, but never do. Some are stunt doubles; these folks are literally invisible on screen yet we appreciate what they do because they provide us with the suspension of disbelief. Many actors and actresses are what we would consider middle class. They act, they’re not loaded, but they manage to eke out a living and continue to get work. Sound familiar?

Writers are exactly the same way. Not every author can be Neil Gaiman or Charlaine Harris. Now, both of these authors didn’t wake up to a life of fame and fortune. They both worked and worked and worked until they caught a break (or a series of them, depending upon how you look at it.) Yes, talent has a lot to do with it, but success in this industry doesn’t just come from talent. It comes from making smart career choices, honing your craft, meeting the right people, being in the right place at the right time, and reaching readers who will gladly plunk down money for your work. Writers cannot budget based on what money they haven’t earned yet or what fame they may one day achieve. Unless you’re lightning in a bottle? Chances are you have to work and work and work. Or, in this case, write and write and write.

To use the acting analogy, many authors would love to be the next Angelina Jolie or Tom Cruise. Fine. Let’s use both as an example. Angelina? 41 credits as an actress, 3 as a producer, 2 as a director and 1 as a writer. She was in eight full-length films before HACKERS and thirteen before GIA, which I consider her breakout hit. Tom Cruise. 37 credits as an actor, 15 as producer, 1 as director and 1 as writer. RISKY BUSINESS was his fifth full-length feature film and TOP GUN was his eighth.

The point I’m trying to make, is that neither celebrity woke up one day and was instantly famous. They had to work at it. Even then, next time you have five minutes of your free time, write down how many actors and actresses you can name off the top of your head. Then go back and list your favorite movies and compare the two. Which actors/actresses did you forget to add? Actors constantly have to seek out media attention (whether they want to or not) before they’re forgotten in lieu of the next micro-trend or reality TV star. For women, it’s even worse because age is a factor in getting gigs, too.

It’s a little different for authors because you’re creating a work of art with words, not images. You could be a supreme asshat, weigh 1,000 pounds, be uglier than sin, and still pen a good tale that people will voraciously consume. Author platform aside, you typically don’t have all the jobs an actor does because the story is the performance that occurs without you being captured on screen. Your weight and your looks really doesn’t matter as much.

After I published my post, author E. E. Knight also pointed out this great bit of insight, too.

Writers have a lot more avenues that are still in the craft that generate income. A writer trying to sell a novel can still earn some money writing professionally (my first real money writing was for nonfiction). Actors usually have to work outside their craft while waiting for a paid role.

I’ve always said (and will continue to say) that every author has to make their own choices. It’s your path, not mine. As you continue to hone your craft, I feel you have to face yourself in the mirror one day and ask yourself what you really want. Would you rather be pining away on a street corner while secretly jealous of those on the red carpet? Or would you rather be getting paid for what you do and focusing on your next step?

I may not be a very famous author, or so I often joke, but I’ll tell you what. I’m a working one and I love this job to pieces. Of course, I wouldn’t turn down fame and fortune if it came a-knocking. I may be pragmatic, but I’m not a fool. Regardless, I know what I can and can’t control. I’d rather focus on what I can work on than what I can’t. At least that’s what I keep telling myself. 🙂

    Mood: In Technology Awe.
    Caffeinated Beverages Consumed: Averaging about three a day. Today looks mild-to-temperate.
    Work-Out Minutes Logged Yesterday: Didn’t, because I pulled a muscle.
    Word Count Logged Yesterday (not including day job): Sacrificed writing time for new computer time! And cleaning office time!
    In My Ears: Mortal Kombat Soundtrack
    Game Last Played: Farmerama
    Movie Last Viewed: Red
    Book Last Read: Carpe Jugulum: Discworld by Terry Pratchett
    Latest Artistic Project: Byzantium chainmail bracelet with soft pink and black rings
    Upcoming Release: Strange, Dead Love for Vampire: the Requiem
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Looking for Monica’s books and games that are still in print? Visit Monica Valentinelli on Amazon’s Author Central or a bookstore near you.

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