Before the words “social media” became a buzzword, many writers like myself were engaging in adding content via places like message boards, forums and LiveJournal. Often, the phrase has become synonymous with the major social media sites like Twitter, Facebook, MySpace and GoodReads, where users generate their own content to interact with one another. When […]
Tag: marketing
Book Trailer for Argentum, My Online Serial Novel
This is the first time I’ve delved into producing video. I’d appreciate you providing me with feedback if you have the time to check out this short book trailer for Argentum, Book One of the Violet War series I’m writing.
Lessons in Personal Branding for Writers: Day One
One of the most challenging things to do in today’s competitive market is to develop a personal brand. A writer whose name is recognizable will find work not only based on their skill, but also on their reputation. It’s very easy to understand this from a publisher’s perspective, because a well-known author who writes a […]
The One Skill Every Writer Needs to Learn (and it’s not about writing!)
When was the last time you addressed a crowd of people? Or, for that matter, when was the last time you were in the middle of a crowd at a sporting event, concert or a rally? If your answer is not that often then read on my fellow writer, because the one skill we need […]
Free, Freemies and the Undervaluation of Goods and Services
Free services, free products and free samples have been the cornerstone of marketing ever since the first snake oil salesmen peddled their magical tonics, promising to cure all of your ailments by drinking the contents of their bottles (which was usually alcohol). In the early days, you might say that “free” was also considered a […]