There’s a new book out by bestselling author John Locke about how he sold a million copies on Amazon in five months. It’s called: How I Sold 1 Million eBooks in 5 Months! Here’s the thing: online marketing didn’t get him those sales numbers. What he did to promote his books was very similar to […]
Tag: marketing
[Guest Post] On Why Marketing Plans Fail
While I was at GenCon, I published an article over at the How To Write Shop that addresses why marketing tactics and plans fail. Over the past, few years I’ve talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something […]
The Value of Micro-Communities
So, right after I get back online, Google+ launches. (Yes, I did slurp up an account.) The whole concept of Google+ is very similar to how we interact in real life, because it effectively creates cliques. Yes, putting people into circles is a form of cliques, whether we want to admit it or not. Quite […]
100 Days Social Media Experiment: The Results
All this week I’ll be releasing a five-part series about the results of my social media experiment. 100 Days: Turning Off the Lights on Social Media kicked off the series in early April and I’ve been blogging about my observations here and there. Now that I’m drawing this experience to a close, I’m happy to […]
[My Guest Post] Difference Between Marketing and Selling Your Books
This month at the How To Write Shop, I talk about the difference between marketing and selling your books. I got the idea for this post after my discussions at WisCon, because a lot of authors are starting to take on more of a retailer role than a marketing one. Internet retail is a whole […]