Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed. Immersed […]
Category: Consulting and Marketing
Why “Hits” Don’t Matter. More on my Guest Post at Howtowriteshop.com
Web analytics is a lot of fun for me. I really enjoy digging in and helping people either set up the programs or digging in and finding answers to basic questions. Some systems are easier to understand than others; Omniture is by far the most complex I’ve ever worked on. Google Analytics, although it’s changed […]
From Writing to Platform and Back Again
A long time ago, when the internet was just starting to take off, I was at university studying the craft of writing. From research papers to marketing copy and competitions, I was immersed in words. I read. I told stories. I lived the dream. And I had a lot of fun. What was this pesky […]
Branding the New (Old) Apex Book Company
Jason and I have had a few conversations about branding Apex Book Company that have resulted in a few, very positive changes. I reminded him that as a small press publisher he can really dig in and give something to his readers in a way that some larger publishers can’t. You see, Jason has a […]
Your Business Model is not Your Neighbor’s
I’ve been in a lot of discussions recently with other authors and a few game designers about pricing. Over and over again, I hear comparisons to the iTunes model or whatever Amazon is doing. If “free” is not the golden calf, then ninety-nine cents is the deal of the decade. From my perspective, pricing right […]