As a writer, I’m often asked to describe the difference between writing for a print publication and writing for the web. This month, I had the chance to write an in-depth article for SFWA.org that provides you with some insight as to why writing for an online publication is so different from writing for print.
Here’s a quote from the article:
Many, if not all, online content providers know about search engine optimization and how powerful well-created content can help lift a site in the search engine rankings to attract visitors. This content, however, doesn’t come “free,” which is why there is such a huge need for good content written with SEO in mind. SEO is one of the reasons why there are places online that want your writing; many companies are looking for good, keyword-driven articles that they can use on their website. Some of you may feel that SEO isn’t really important all the time; in my experiences, SEO is a component of your online writing toolkit but it isn’t the only one.
Be sure to read the full article entitled An Overview of Writing for Print Vs the Web. If you have any questions, feel free to add your thoughts over there.