The kind people over at Apex Books, a science fiction meets horror small press publishing company, had asked me to write a guest post about book marketing. After narrowing down a few choices, I ended up writing about Why Not Every Book Promotion Will Work For Your Book.

Here’s an excerpt from the article:

Why Not Every Book Promotion Will Work For Your Book

Marketing a book is not like marketing a carton of milk because books don’t have an expiration date stamped on their cover. A reader may buy your first book when it’s newly published, or they may discover your work after you’ve written your twentieth novel. Additionally, online media has enabled readers to establish a closer connection with the authors they admire. Because of these phenomena, book promotion is fairly complex because it often caters to multiple audiences while promoting both the author and the book at the same time.

Book Promotion Takes Time

If you’re considering a dip into the waters of book promotion, the good news is that there is plenty of information out there for you to read. From e-books extolling the “tried and true” methods of marketing your book to free tips offered by book marketers, there is no shortage of friendly advice on the subject. Before you hop online and take advantage of the free tips that many book marketers are offering, I want you to place your book in front of you. Take a good, long look at the cover and think about how many hours it took you to write and edit that work. Then, ask yourself this question: How much time are you willing to spend to promote your book? Read more…

To read the rest of the article, please visit my guest blog post for Apex Book Publishing. Be sure to let me know what you think!

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