One of the marketing techniques I’ve been seeing more and more of lately are authors and publishing houses providing readers with free samples in multiple formats. Short stories, online spoilers and free books have been circulating through the web, conventions, and bookstores. Publishing giant Tor books offers both free downloads of books and free books […]
Category: Consulting and Marketing
Google Webmaster Central: It’s Not “Just” for Webmasters…
One of the things that can be a bit frustrating when you’re a do-it-yourself blogger, is to understand how all the different tools work together. Google Webmaster Central is really no exception, because the name is pretty darn intimidating — especially if you’re not a programmer or a designer. Although I can’t classify myself as […]
Increase your Network through your Sphere of Influence
As I’ve been talking about all week, just writing a book and throwing it up on a website is not marketing a book. One of the keys to success for your book is not only writing, but networking. Like anything else, networking does take work, but it’s a lot easier for me because I visualize […]
You Can Market Your Work with Video
Take a look at this YouTube! video that horror writer David Wellington put together for his book “13 Bullets.” The concept, as you can see, is pretty straightforward — a guy walks into a studio to turn into a vampire. The promotion for the book is pretty short, and the tagline is catchy, “Vampires that […]
10 Ways Writers can use Blogging for Marketing
Just yesterday, I posted an article about whether or not blogging affects a writer’s ability to write. I’d like to go into a little more detail, and cover my ten ways writers and freelancers can use blogging for marketing their work, building careers, and enhancing their professional “brand” personality. You may (or may not) agree […]