Using Keywords to Sell Your Work

As more newspapers struggle to keep in print, like the Capital Times here in Madison, readers, job seekers, and house hunters will continue to turn to online sources to find what they’re looking for.

Hunting through the ClassifiedsThe reverse, however, is also true. Just as you try to find work, there are ways to make your work more attractive to potential buyers by inserting keywords relevant to the market you’re targeting. If you think about it, the idea of using keywords to highlight your resume, query letters, writer’s submissions or portfolio is nothing new. Human resource departments have been filtering out resumes, comparing it to keywords within their classified ad for years. Many writers, though, make the mistake of offering one version of their resume in multiple places, believing that it’s enough.

Earlier I pointed out, that one of the biggest challenges as a writer is whether or not to diversify. By modifying your resume, using keywords found within similar ads or markets, you can navigate the waters of online job markets to find work by turning the tables on prospects so you can appropriate address your market.

Monica Valentinelli is an author, artist, and narrative designer who writes about magic, mystery, and mayhem. Her portfolio includes stories, games, comics, essays, and pop culture books.

In addition to her own worlds, she has worked on a number of different properties including Vampire: the Masquerade, Shadowrun, Hunter: the Vigil, Brandon Sanderson’s Mistborn, and Robert E. Howard’s Conan.

Looking for Monica’s books and games that are still in print? Visit Monica Valentinelli on Amazon’s Author Central or a bookstore near you.

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