Hi everyone, Today on the How To Write Shop I posed a question about whether or not aspiring authors should start promoting themselves before they learn how to write. This is one of my longer columns where I cover the difference between website visitors and readers, mention why it’s important to focus on your craft, […]
Tag: online marketing
My Take on Pepsi Refresh’s Social Media Campaign Results
Hi folks, Not sure if you’ve heard this or not, but this past week in social media news an article entitled Social Media’s Massive Failure at The Ad Contrarian made a lot of refreshing waves. (Pun intended). In the article, the author talks about how Pepsi spent millions of dollars on a social campaign wasted […]
Guest Blog on SFWA: Do You Know How to Sell Your Sword?
In my latest guest post on the SFWA blog, I discuss the sales cycle from an online and an offline perspective. Do You Know How to Sell Your Sword? offers you my perspective from working in online and offline retail, by providing you with a metaphor about a blacksmith who is trying to sell a […]
Usability: The Good (and Bad) of Facebook
Whether you’re a freelancer or an author, online marketing is key to making sure you’re putting yourself out there in cyberspace. One of the ways that I’ve done this is through Facebook. The Good What I really like about Facebook is that it’s pretty easy to set up and get Facebooking. Here’s my Facebook profile […]
10 Ways Writers can use Blogging for Marketing
Just yesterday, I posted an article about whether or not blogging affects a writer’s ability to write. I’d like to go into a little more detail, and cover my ten ways writers and freelancers can use blogging for marketing their work, building careers, and enhancing their professional “brand” personality. You may (or may not) agree […]