While I was at GenCon, I published an article over at the How To Write Shop that addresses why marketing tactics and plans fail. Over the past, few years I’ve talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something […]
Tag: marketing online
What Freelancers Can Learn from Retailers
When things get financially murky, the tendency is to work, work, work to pay those bills. This, in my opinion, is a very bad idea. Do you know how long you can keep up a frenetic writing pace? Burn-out is a killer for many freelancers and working yourself to the bone is only going to […]
Freelance Writing Tip #18: Unpublished? Unread
Whether you freelance write as a hobby or professionally, when you’re a novel writer, your business model is based on attracting and retaining readers. Simple, right? You’d be surprised how many “new” novel writers state that they are “holding out” for the best deal–no matter how long it takes. Unfortunately, when you’re an unknown author, […]