Take a look at this YouTube! video that horror writer David Wellington put together for his book “13 Bullets.”

The concept, as you can see, is pretty straightforward — a guy walks into a studio to turn into a vampire. The promotion for the book is pretty short, and the tagline is catchy, “Vampires that don’t suck.” This video works because it doesn’t beat you over the head with a “buy me, buy me” sign. There’s just enough mention of the book so it leaves an impression, but the content is decent so anyone can see it–even if they’re not interested in reading it.

What types of videos would you create to promote your creative efforts? I recommend donning your “mad scientist” hat for a day and playing around with the format; if done right, it can really help you become more visible in this space.