One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.) The “old think” was that PR was something you needed to pay for. You’d incorporate your PR with your marketing, and you’d work with other “paid” […]
Tag: brand
Why am I Developing a Brand?
It’s been a whirlwind of a week. In this series on personal branding lessons, I covered twenty tips. (Links at the bottom of this post). On the last day of this series, I’d like to talk about my own thoughts on branding so you can help yourself decide what you want to do. (I’d like […]
Just How Long Does it Take to Make a “Name” for Yourself?
Fame, fortune and glory. Something that every writer dreams of, but no one is quite sure what being “famous” actually entails. Do you know who Robert Bloch is? How about Leigh Brackett or C.L. Moore? Each of these prolific writers hit it “big”: Bloch wrote the horror fiction that the movie Psycho was based on, […]