One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.) The “old think” was that PR was something you needed to pay for. You’d incorporate your PR with your marketing, and you’d work with other “paid” […]
Tag: author brand
Lessons in Personal Branding for Writers: Day One
One of the most challenging things to do in today’s competitive market is to develop a personal brand. A writer whose name is recognizable will find work not only based on their skill, but also on their reputation. It’s very easy to understand this from a publisher’s perspective, because a well-known author who writes a […]