New on the SFWA Blog: Online Reputation vs. Writer’s Platform

Recently, I got the chance to write about a topic that I feel is essential for every professional writer to think about. On the Science Fiction & Fantasy Writers of America (SFWA) Blog, I wrote an article entitled, “Thinking About Your Writer’s Platform? Consider Your Online Reputation First.” In the article, I discuss my opinions related to the importance of internet search, tracking, managing and fostering your online reputation, and potential ramifications for sloppy content.

Here’s a quote from my article:

Take a moment and think about the content you’re posting on various websites and forums. Are you comfortable with complete strangers reading what you’ve posted? What about your employer? Agent?

Online reputation management not only includes monitoring what people say about you, but also your strategy related to what, when and where you post your content. –SOURCE: SFWA.org

Be sure to read the rest of Thinking About Your Writer’s Platform? Consider Your Online Reputation First. on the SFWA blog and let me know what you think!

Tips on How to Be a Professional | Part One of Three

Did you know that your chances of getting published increase the more professional you act? In this series of posts, I’d like to share with you some tips from other professionals working as freelancers, writers, publishers and editors. I’d also like to cover some tips that you might find interesting to think about as you navigate along your own path.

To start, I’d like to share with you an editor’s perspective. Besides her many other talents, Jennifer Brozek is an editor for Apex Book Company. She writes:

In the writing industry, it is always easier to work with a professional author than a non-professional one. I’m not talking just “published” authors. I’m talking about those authors (published or not) who have their acts together. They present themselves well in face-to-face meetings, have appropriate business cards and know when it is time to leave the editor to other business. They communicated well in an online forum, meet the specifications of the contract—on time every time—and they don’t tell tales out of school.—- Jennifer Brozek, submission editor for the Apex Book Company and author of In a Gilded Light

To start off the series, here are ten tips on how to be a professional that I’d like to share with you. These tips are related to acting like a professional writer, but some of them also echo with other creative fields like art and illustration or other freelancing roles as well.

    1. Try Not To Act Desperate. Have you submitted a short story or a query for a non-fiction article? Can’t wait to hear back from an agent? Great! Guess what? You are not the only writer that has submitted something. Editors, agents, publishers wade through hundreds of submissions and often have other responsibilities besides addressing your work. Depending upon their workload (and whether or not they’ve worked with you before) it could take weeks, maybe even months, before they get back to you. Incessantly badgering people to read your submission will not make the process go any faster and it can actually hurt your chances of getting published.

    So what is a good guideline for communication? Use your best judgment; some submission guidelines will cover what you should expect and some don’t. Also, I have seen some agents communicate generalities through social media, like Twitter. For queries, I like to follow-up within a week to confirm receipt, and say that I’ll follow-up again in a month if I haven’t heard anything. I’m usually more vigilant about other forms of communication, because a quick turn-around time can make (or break) a contract.

    2. Read and Follow the Submission Guidelines – I’m not sure how much clearer I can be than that. Funny thing is, one of the most common reasons why people get rejected is because they don’t read or follow the guidelines. Did you know that they’re often there to see if a writer will follow directions? Don’t waste an editor’s time by avoiding pre-established rules. Seriously.

    3. Write What You Want to Write – Do you like writing about flower pots? Then read similar articles on flower pots, research gardening magazines and write about flower pots. Do you hate writing about vampires? Then don’t write about them! It is easier to find work and establish your reputation as a writer if you enjoy what you’re writing. If your assignments turn into a chore, not only do you run the risk of approaching burn-out faster, but your quality might suffer, too.

    4. Write Professional Correspondence – I talked a little bit about this previously when I said, “Please Write Out Your Emails.” I cannot stress enough the importance of writing a good query letter, email, cover letter, etc. If you don’t know how to do it, there are several books and blogs on the subject.

    5. Do Not Publicly Bitch About Your Bad Experiences – While it is important to be yourself, in today’s environment anything you say can and will be overhead by someone you don’t know. I wrote a very tongue-in-cheek post about How To Ruin Your Online Reputation In 10 Easy Steps a while ago. Many of those comments apply to being a professional writer as well. Publicly bitching about your experiences in a way that reflects poorly on the publication (or agent) you’ve submitted to, an editor, etc. is a BIG no-no. Think about it this way: Would you want to hire an employee who’s complaining that they can’t get published? Or that an editor gave them a crappy review?

    6. Don’t Overstate Your Abilities (Or Your Credits) – Take a good, long look at your list of publications. Is it accurate? Or did you fluff your credits with things you didn’t actually contribute to? While Credit is the Greatest (and Cheapest) Gift You Can Give, be conscientious of giving yourself too much credit. The publishing industry is not as big as you might think; people know other people in this business and they are not afraid to ask questions about you.

    7. Don’t Talk About Your Personal Finances – Would you go to a job interview and say, “I really need this job because I’m broke and my cat just died?” Do. Not. Talk. About. Your. Money. Why? First of all, when you say that you are a) a writer and b) you’re broke, you are leaving an impression in someone’s mind that you are a shitty writer who can’t get published or make enough money to keep writing. Even if that isn’t true, no one wants to hire someone out of pity. Seriously. When my cat had emergency treatment, my SO and I talked about setting up a fundable page, partly because people asked how they could help. We did end up setting one up, but I didn’t post about it extensively, nor did I post about it on this site. Yes, emergencies do happen but the professional will always reign supreme. Unfortunately, it is very hard to keep the lines of “personal” versus “professional” separate online. Regardless of what you choose to reveal about your personal life, it is very bad form to beg.

    8. Don’t Take Bad News Personally – Bad reviews, rejection letters, harsh critics…they’re all part and parcel to being anyone who produces creative works for a living. It sucks, it does…but it’s part of the job. When you get bad news, usually there’s a good reason for it. Maybe your story didn’t fit a magazine. Maybe your book didn’t hit the market at the right time. Maybe you’re query letter was terrible. Or maybe, just maybe, your story wasn’t good enough to get published. Whatever reason lurks behind getting bad news, that news has to do with what you wrote. It is not a personal attack on you. Keep that in mind as you navigate through your career. Yes, you have every right to feel and react to those emotions when you do get the bad news, but try not to go off the deep end.

    9. Don’t Expect Other Authors To Do You Any Favors – As I was working on this post, John Scalzi wrote, “On the asking of favors from established writers.” Couldn’t have said it better myself.

    10. Be Strategic About What You Give Away For Free – Earlier, I wrote about My Stance On Writing For Free where I talked about how writing for free works if it is part of your business model. Throwing up stories and other content haphazardly is “not” a good way to get writing credits. Seriously. Some free sites have excellent reputations, and some do not. Check out a website thoroughly to see whether or not you want to be associated with it. (Please note that “fan fiction” is not a professional writing credit in most circumstances. For more information, read my explanation about What Is Shared World, Tie-In and Fan Fiction?)

    The other reason why you want to be careful about writing for free, is that it is counter intuitive to your goal for becoming a professional author. In most cases, pros get paid. Saying that you’ll work for free just to get in on a sweet project is akin to saying that you don’t think your work is worth money. Keep in mind that I determine what I’ll write for free based on “what” it is, too. For example, I’ll occasionally write non-fiction for a little self-promotion, which I’ll cover in a later point.

In my next installment, I’ll cover more examples of being a professional and some other tips that you might want to consider. Are you a true professional that would like to chime in? Feel free to offer your tips for others in the comments below.

Remember, Social Media is about Being Social

Twitter. Facebook. MySpace. Forums. Messengers. There are a ton of tools out there that fall within the purview of “social media,” and a glut of articles telling you how to use them and what the “rules” are. In one article you might read that you’re supposed to use Twitter this way; in another, you might learn that you should only use MySpace if you’re a musician or under twenty-five.

The one thing that all of these social media tools and platforms have in common is the ability to have good conversation. What is “good conversation”? Well, that’s really up to you to decide, but I can tell you what it isn’t. Conversation does not occur when you talk “at” someone, it occurs when you talk “with” someone. It’s not just about one person’s profile, it’s about sociology and how people interact with one another, which can be challenging to remember because you don’t “see” the person you’re conversing with. You just “see” their comments or their replies.

I know a lot of writers, business owners and other folk out there engage in social media because you have something to sell. That special “something” could be your expertise, your product or your services. I absolutely agree that promoting yourself using these free channels is a great idea, but I also think that the “selling” is a bit overused and the pitch is getting lost and ignored. Why? Because social media is getting over-saturated with promotions that don’t offer anything of value to the reader. Coupons, free trials and such are one thing, but asking people to “buy your book” or “friend me” without doing anything for that person in return gets to be a bit annoying after a while. (Cue *sound effect* thanks to @strangeshe.)

Think this might be you? Take a minute and look at the content you’ve provided in your tool of choice. Are you only promoting yourself? Are you asking people to promote you without asking anything in return? Or are you getting to know the people in your network by following the social “rules of engagement” on that platform?

Oh, no. You just realized that you’re one of those people? Don’t worry! If you feel like you’re stuck in a rut, try engaging people in discussions about topics that have nothing to do with your work or what you’re selling. By establishing common ground with someone, your “followers” and “friends” will get to know you as you and will help you out when you least expect it on-or-offline.

So why not get started today and become your own social media expert. Get to know the people in your network. You never know what kind of conversation might turn up!

Why am I Developing a Brand?

It’s been a whirlwind of a week. In this series on personal branding lessons, I covered twenty tips. (Links at the bottom of this post). On the last day of this series, I’d like to talk about my own thoughts on branding so you can help yourself decide what you want to do. (I’d like to mention that this post is dedicated to one of my Twitter followers @strangeshe.)

Developing a personal brand isn’t something that really came to my mind until fairly recently. The reason for this is because my focus has been on getting contracts and building my portfolio. My publications have included: corporate blogging, articles, short stories, games, novellas, business plans, technical documentation, etc. Although I enjoy different writing styles, I am in love with writing fiction.

As a very goal-oriented person, I’ve always known what I wanted to be when I grew up — I just didn’t know how I was going to get there. When you’re a professional writer, it’s very easy to over-commit to assignments. Getting paid to write is a wonderful feeling, sure… but building a strong portfolio has been equally important to me and that has been my focus for a number of years.

In today’s market, it’s even more challenging to make a living as a novelist or a fiction writer than when I first started to write. (First-time novelists typically make $5K on their debut book.) Fortunately, I have a “day job”TM that I love and a great team of people to work with, some of whom are writers like myself. Now that I have the experiences and portfolio that I’ve personally needed to move forward, I felt that I could take the lessons that I’ve learned and apply them to my “brand” as an author. No, I’m not as well known as Steven King. No, I’m not a top-of-mind name like Ann Rice or Neil Gaiman or any popular author that you might know — but one day I could be. So could you.

Developing a personal brand for me simply means I’m helping establish guidelines and a professional reputation for myself as a writer.

Whatever you decide your path is as a writer (freelancer, copywriter, etc.), I feel that branding is a long-term strategy that involves both personal and business-related decisions.

Lessons in Personal Branding: Day Three

Welcome to Day Three in this series about how to develop your brand as a writer. I’ve added Day One and Two to the end of this post, just in case you missed reading them. Don’t forget, your comments are appreciated!

11. Be Kind to Other Writers

I can’t stress this point enough: Please, remember to be kind to other writers. The writer that you support today may turn into your friend, your editor or your biggest fan. The writer that you share a kind word with today may find the energy to keep their creative juices flowing, which is something that’s great for all writers and creative minds.

If you seek out other writers to share your positive thoughts, I firmly believe that you should do so because you want to do it and not because you expect other writers to turn around and help you. That old adage “do unto others as you would have done to you” has definitely proven to be true for me. I look at other writers as a means of support and community. Who understands the solitary craft of writing better than another writer? Who “gets” those little milestones better than someone else who is trying to succeed just like you are?

12. Take Care of Yourself

Whether I want to admit it or not, one of the things I’ve learned is that maintaining a professional appearance includes more than just developing a professional persona. It means that you’ll need to dress appropriately for an event and do what’s best for your health. This is a very sensitive topic for a lot of people, and I understand that everyone has very personal thoughts on this subject. I hope that you’ll take into consideration that your physical well-being can have an impact on your career.

I’d like to take this opportunity to remind everyone that writer’s depression is a very real danger of the craft. Sometimes, being a writer means that you are so absorbed in your creative efforts that you forget the world around you. I strongly encourage you to temper those solitary experiences with group activities to ensure that you don’t fall prey to a bout of negativity.

13. Choose Your Battles Wisely

It is very easy to misread a comment sent over email, and it’s next-to-impossible to interpret people’s true intentions on forums where anonymity reigns. Consider choosing your battles wisely, because your efforts leave a “digital footprint” behind. Emails can be resent and forwarded to other people; forums can get really nasty but can remain indexable and searchable on the web for a really long time.

When I get upset, I find a way to get rid of those nasty feelings as quickly as possible. Usually, I rant for about five minutes and then move forward. (Admittedly, I’m not perfect!) I believe that nothing is worth engaging in an online battle of words that will end up getting archived or repeated later. When in doubt, find someone to help filter your thoughts in inflammatory situations to ensure you’re remaining professional.

14. Be Able to Take Criticism

Unfortunately, not every editor or reader will watch what they say about your work. Some people are very harsh critics while others are not. The trick to dealing with criticism and editors is to not take their words personally, even if they come across as abrasive and arrogant. When someone offers a critique about your writing, usually they are making suggestions based on what you’ve written — not your skill as a writer.

Learn to be gracious toward editors and readers regardless of whether or not you agree or disagree with their comments. It’s hard (believe me I know) but if you can master this skill it can really go a long way toward enhancing your reputation. I also believe that if you are receiving very harsh criticism from a fellow writer or other professional, if their comments are important to you don’t hesitate to ask them for clarification. This is a very challenging field to get involved with because many writers regard like-minded professionals as competition. When I first started writing professionally I used to be one of those writers, but I’ve since realized how destructive that attitude is.

15. Treat Every Fan With Respect

After going to multiple conventions over the years, I’ve seen my share of awkward moments. There’s been times where fans are so nervous they stand in front of their favorite writer like a deer in highlights. I’ve seen other moments where a writer stands in a large, empty room and only five fans have shown up because everyone is off engaging in another last-minute activity.

I’ve had my share of moments when I was a “fan” too, like when I met Timothy Zahn. At the time Mr. Zahn was the overseeing editor for over thirty novels written in the Star Wars extended universe. I was okay at first, but then when I realized that this one man was responsible for wrangling multiple writers in an ever-expanding universe that he had to track all of the details for? Let’s just say I didn’t walk away feeling as if I acted professionally.

When you meet someone that’s read your work, treat them with respect. They may ask you questions, they may giggle uncontrollably or they might want to take your picture with them. Whether you have an audience of one or a hundred, meeting your fans face-to-face is a HUGE deal and what you say will have a lasting impression on them.

Previous Lessons in My Personal Branding Series

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