I just watched the announcement by J.K. Rowling for Pottermore, and I’m really, really excited. This experience — using technology to bridge the gap between author, reader and gamer — is exactly where I hope to see the rest of the industry go. We are moving toward interstitial experiences to breathe life into our worlds, our stories and our experiences.
Mind you, the reason why something like this could happen, is because the audience is already there. I’ll be watching to see how successful this will be. Since one part of the equation is already taken care of, this will be a great test to see if others can and will follow. Not to mention, Sony is behind this and it’s no secret I’m a big admirer of what they can do.
Here’s the video announcement of Pottermore: