2008 has been the year of social media for me. Embracing Facebook, Twitter, LiveJournal, LinkedIn and other networks, I’ve finally gotten my personal social media usage down to less than a half an hour a day. I spend more time trying to haul my sleepy head out of bed in the morning than I do […]
Year: 2008
Web Analytics Stats: Fact or Fiction?
2008 has been the year of web analytics. In the world of “Web 2.0,” we’ve read a literal flood of stats, analytics and reports. Articles written about everything from statistics in social media to website traffic and usage projections for 2009 and beyond. Stats, numbers and more stats everywhere. What do they mean? Should we […]
My Predictions for the Economy and Freelancing in 2009
Every day we read more and more headlines. Layoffs. Record numbers of foreclosures. Bailout. Inflation. While many of these headlines come as no surprise to us, when the word “recession” turns into something that affects our shopping habits, we tend to feel the pinch on a more personal level. Economic recovery is not a “switch” […]
Free, Freemies and the Undervaluation of Goods and Services
Free services, free products and free samples have been the cornerstone of marketing ever since the first snake oil salesmen peddled their magical tonics, promising to cure all of your ailments by drinking the contents of their bottles (which was usually alcohol). In the early days, you might say that “free” was also considered a […]
Who Do You Write For?
As a follow-up to a few conversations I’ve had with other folk this week, I wanted to broach the question of “Who do you write for?” In an ideal world, where money grows on trees and coins spew from an eternal fountain, we would write for ourselves. When money is involved, however, this question gets […]