Freelance Writing Tip #22: Marketing and Writing go Hand-in-Hand

One of the inherent values of understanding marketing, is that you’ll know which audience you are targeting your article, press release or essay for.

By understanding what a client’s needs are, you will prevent miscommunication and rewrites. Entrepreneurial marketing (or small business marketing) can also help you with your self-promotional needs, as you create a marketing strategy to “target your market” and grow your business.

Many “writing” positions are sometimes found stuffed in the “Marketing/Advertising” section of your newspaper or online classifieds; often market research requires you to write results, surveys, promotional materials, etc. The nice thing about these positions is that marketing positions are easier to get into full-time, but don’t pay as well as a technical writing or research writing position.

If you’re a fiction, non-fiction writer or novelist, market research is as easy as taking a peek at the books on your bookshelf. Assess which category or genre your work falls in to, then take a glance at the authors you feel are similar to your own work. Research what company published those authors (and when), and very soon you’ll find that you can hone your product into something that can reach a particular audience.

Regardless of how you perform your marketing strategy, learning how to “sell” your work and come up with a way to add value to your writing is essential to being a freelancer.

One Response to Freelance Writing Tip #22: Marketing and Writing go Hand-in-Hand
  1. [...] marketing agency, I’ve mentioned several times on this blog that publishing has changed and that marke...

Monica Valentinelli is a writer, editor, and game developer. Her portfolio includes stories, games, comics, essays, and pop culture books.

In addition to her own worlds, she has worked on a number of different properties including Firefly, Vampire: the Masquerade, Shadowrun, Hunter: the Vigil, Brandon Sanderson’s Mistborn, and Robert E. Howard’s Conan.

Looking for Monica’s books and games that are still in print? Visit Monica Valentinelli on Amazon’s Author Central or a bookstore and game store near you.

Want to Interview or Hire Me? Send Fan Mail?

Would you like to hire me? Because my projects and manuscripts are in flux, I am always open to discussing new opportunities with publishers and studios. As a full-time writer, I spend a portion of my time seeking new gigs–so don’t be afraid to reach out. If you’re interested, please e-mail me via my Contact Page. I typically reply to work-related e-mails within one-to-two business days.

Want an interview? If you’d like to interview me or request a guest blog post, please connect with me via the contact page, too. Due to time constraints and other communicative concerns, I typically don’t follow up on requests via social media.

Keen on sending fan mail? I am also happy to engage with readers and fans. Please note that I am unable to reply satisfactorily to certain types of queries related to the companies I work for due to the agreements I typically sign. If you have a question about a TV show or a line of books, the best way to get your answer is to contact the studio or publisher directly.

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